Head of Human Resources | Driving Talent, Culture & Growth in U.S. E-commerce

This is a full-time, in-house role based in Miami, Florida. We are only considering candidates who are currently located in Miami or already established in the area.

Base pay range

$80,000.00/yr - $105,000.00/yr

What You’ll Do

Own the end-to-end SEO strategy for Nobl Travel, Flo Pilates

Improve site health, crawlability, and internal linking through regular technical audits and fixes

Lead the strategy for Generative Engine Optimization (GEO) — structured data, first-party signals, and prompt-driven tactics for AI-powered search engines

Build and optimize content to capture “is it legit / reviews” and brand-defense queries, protecting our reputation across search and reviews

Collaborate with Creative, CRO, and Paid teams to align SEO with user journeys, conversion goals, and campaign launches

Identify and fill keyword/content gaps with a focus on high-intent, bottom-funnel search terms

Optimize for AI-generated summaries, featured snippets, and zero-click search features

Monitor site performance via GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and Looker Studio

Stay ahead of AI-driven algorithm changes and bring fresh, test-and-learn strategies to the table

What We’re Looking For

3–5+ years of SEO experience, ideally with DTC or ecommerce brands

Deep understanding of modern SEO, including structured data, Core Web Vitals, and crawl/indexation

Experience driving SEO performance in environments influenced by AI search results and LLM-based platforms

Ability to work independently and execute end-to-end — from strategy to implementation

Strong grasp of tools like GSC, GA4, Ahrefs/SEMrush, Screaming Frog

Skilled at aligning SEO goals with business KPIs (CVR, revenue contribution, CAC payback)

Bonus: Experience in ecommerce SEO for multi-product brands, international SEO, or brand protection

Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.

From luxury travel to fitness and wellness, our portfolio is growing fast:

NOBL Travel — the fastest-growing luggage brand in history, redefining modern travel with design, durability, and style

FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere

REDGE Fit — a new standard in at-home strength training, making performance accessible to all

Behind these brands is our full-stack D2C platform: manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning — this is a chance to shape brands that will define the next decade.

Industry and Role Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail

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SEO Manager - Growth & AI Search (In-House, Full-Time) Job at Nysonian Inc. in M