Company Description

The Experience & Conversion Specialist improves product discoverability, PDP performance, and overall customer experience through optimized content, strong search foundations, and data-driven enhancements. This role bridges AI tools, UX, SEO/search, content, and merchandising to ensure product pages are accurate, compelling, and conversion ready.

Job Description

Core Responsibilities

1. SKU-Level Performance & Conversion Optimization

Analyze SKU-level metrics to identify underperforming products and key friction points.
Diagnose issues such as weak value props, low-quality media, missing attributes, or poor search visibility.
Support and enhance the Super PDP by ensuring priority SKUs feature enriched layouts, modules, and clearer product information.
Recommend and help implement updates that improve PDP clarity, usability, and conversion.
Collaborate on A/B testing to validate improvements and refine Super PDP elements.

2. Search Optimization & Attribute Enrichment

Improve product discoverability through optimized attributes, metadata, categorization, and search-friendly content.
Support major onsite search and SEO initiatives.
Work with SEO, merchandising, and development teams to strengthen product visibility and resolve search gaps.

3. PDP-Focused Conversion Rate Optimization (CRO)

Support CRO tests involving CTA placement, media galleries, enhanced sections, and layout variations.
Partner with UX/design and development teams to launch and analyze experiments that increase conversion.

4. Product Data QA & Conversion Health Monitoring

Audit PDPs for broken media, incorrect pricing, missing information, and outdated content.
Maintain dashboards or trackers highlighting PDP health, completeness, and performance trends.
Ensure product content remains accurate, consistent, and conversion-focused across all touchpoints.

5. Product Content Optimization

Support the Web Content team in optimizing clear, benefit-led product descriptions with accurate specs and enriched attributes.
Ensure PDPs include strong images, videos, and enhanced content.
Collaborate with content, design, and suppliers to keep product information complete and aligned.
Use AI tools to support content creation while maintaining accuracy and brand voice.

Additional Responsibilities

Act as the link between AI-generated content and final customer-facing pages.
Work with suppliers to gather missing product information and validate accuracy.
Manage review syndication and moderation to ensure reviews are properly matched to products and monitored for quality and relevance.
Support special projects aimed at improving overall web experience, including navigation, discoverability, and content presentation.
Maintain high attention to detail to ensure high-quality, conversion-ready product content.

Qualifications

Technical & Specialized Skills

2 to 5 years of experience in digital marketing, e-commerce, UX/UI, SEO, content management, or conversion rate optimization (CRO).
Experience working with Product Detail Pages (PDPs), product catalogs, or e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
Strong knowledge of SEO (technical and content), including metadata, product attributes, and onsite search optimization.
Understanding of UX principles and user journeys, especially those related to conversion.
Experience with analytics tools such as Google Analytics, GA4, Looker Studio, Adobe Analytics, or similar.
Familiarity with PIM systems or CMS platforms.
Experience in CRO: A/B testing, performance analysis, and optimization recommendations.
Knowledge or use of AI tools to support content creation and optimization.

Analytical Skills

Strong data analysis abilities: interpreting dashboards, identifying trends, diagnosing performance issues.
Ability to evaluate SKU-level health, identify friction points, and propose data-driven solutions.

Content Skills

Excellent ability to write, edit, and optimize customer-facing digital content.
Experience enriching product content (images, videos, descriptions, specs, attributes).

Collaboration & Project Skills

Ability to work effectively with SEO, UX, design, development, merchandising, and supplier teams.
Experience in digital project coordination or cross-functional teamwork.
Exceptional attention to detail and strong commitment to content quality.

Nice-to-Have Assets

Basic knowledge of HTML or front-end fundamentals.
Experience with searchandising or onsite search tools (Algolia, Elasticsearch, etc.).
Experience managing product reviews (moderation, syndication).
Knowledge of the retail or high-SKU-volume e-commerce industry.

Education

Bachelor's degree in marketing, communications, e-commerce, UX, business analytics, or a related field.
Certifications in SEO, Google Analytics, UX, CRO, or similar (an asset).

Additional Information

We offer

Flexible work schedule, hybride Employee discount Free employee parking Life, medical and dental insurance ( 50% company paid)

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Customer Experience and Performance Specialist _ Digital Marketing