WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing specifically in the YouTube space? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of marketing. Is this you? Read on…

THE ROLE

Insomniac is looking for an enthusiastic and experienced Marketing Coordinator to oversee the operations and growth strategy of YouTube. The Marketing Campaign Coordinator, YouTube requires a digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position.

RESPONSIBILITIES

Create and execute marketing campaigns in coordination with key stakeholders, with YouTube as a primary content and promotional channel, working cross-functionally across digital advertising, social, integrated technology, and brand teams.
Assist with the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives.
Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.
Facilitate internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities.
Analyze week-to-week performance data. Including YouTube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners
Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior
Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow
Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets.
Help recruit independent video editors, animators, and YouTube specialists as needed to support initiatives
Oversee the execution of on-site marketing efforts across media, social, and content capture - including planning for livestreaming, real-time content, and post-event recaps
Ensure timely and accurate approvals for all marketing and YouTube/media assets
Support recruitment, training, and onboarding of various team members, including those supporting video and YouTube operations
Train and provide support in onboarding team members, clients, vendors and partners when needed
Other projects and responsibilities as assigned

QUALIFICATIONS

2+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy
Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem
High attention to detail while working in a fast-paced environment
Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands
Strong written and verbal communication skills, including experience presenting YouTube performance insights and campaign results to stakeholders
Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice
Proven ability to manage multiple timelines and priorities while collaborating effectively across departments in a fast-paced environment
Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut
Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed

WORK ENVIRONMENT

Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
Must be able to work in open concept office space

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337).

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Marketing Campaign Coordinator, YouTube [Remote]