Manager, Digital Marketing

This is a 6 month term position.

Banff Centre for Arts and Creativity aims to inspire everyone who attends our programs – artists, leaders, and thinkers – to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Nations – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Rockyview District 4. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

Marketing and Communications plays a key role in supporting Banff Centre for Arts and Creativity’s strategic goals and public profile. The Manager, Digital Marketing leads the planning, execution, and analysis of digital marketing campaigns, managing the paid advertising budget and using data-driven insights to promote programs, events, conferences and content. The role collaborates closely with other Digital Marketing team members, and the wider marketing and communications team, and supports a range of campaigns, from arts and cultural events to participant recruitment and international ticket sales.

Roles and Responsibilities

Reporting to the Director, Marketing, below are some key accountabilities:

Develop and execute comprehensive paid digital marketing strategies that align with organizational goals and target audience demographics.
Analyze market trends and audience insights to inform campaign strategies and improve engagement.
Oversee the planning, execution, and optimization of paid advertising campaigns across platforms such as Google, (Meta) Facebook, Instagram, and other relevant digital channels.
Monitor campaign performance, analyzing key metrics to assess effectiveness and make data-driven adjustments as necessary.
Manage the digital marketing budget, ensuring optimal allocation of resources to maximize ROI and other key performance indicators.
Track and report on campaign spending and performance against budgetary goals.
Collaborate with the creative team to guide creative needs from a data driven perspective.
Ensure all marketing materials are consistent with the organization's brand voice and messaging.
Create digital design for related assets.
Embrace testing and a culture of learning around content placement, creative refresh, and iterative content creation.
Utilize audience segmentation and targeting to deliver personalized marketing messages that increase engagement and ticket sales.
Implement A/B testing strategies to refine and improve ad performance continuously.
Utilize analytics tools (e.g., Google Analytics, Facebook Insights) to track campaign performance and generate comprehensive reports for stakeholders. Prioritize actionable learnings and telling the story of the data.
Provide insights and recommendations based on data analysis to improve future marketing efforts.
Work closely with the events team to ensure marketing strategies align with upcoming performances and initiatives.
Collaborate with external partners, vendors, and agencies as needed to enhance marketing efforts.
Manage external partner performance within the parameters of the role.
Stay updated on the latest trends in digital marketing, particularly in the event and arts sectors.
Implement industry best practices to continually improve campaign effectiveness and audience engagement

Qualifications and Educational Requirements

University degree or college diploma in communications, marketing, public relations or a related field; or relevant acquired experience
Minimum 5 years ‘experience working in a web/digital marketing environment, including hands-on understanding of current trends in web technologies, digital marketing, SaaS solutions, analytics and social media
Strong understanding of social media, content marketing, web and email marketing best practices
Experience in user experience, web navigation, UX/UI, wireframes and mockups
Experience with CRM environments
Proficient in web development tools including HTML, CSS, JQuery, Adobe Photoshop, Illustrator, XD as well as experience with video editing software, Flash or HTML5 animation. Familiarity with best practices in Information Architecture.
Extensive experience with Google Analytics, Tag Manager, SEO/SEM, MS Office.
Highly motivated self-starter
Demonstrated ability to successfully manage multiple tasks and projects
Social Media analytics (Facebook, Instagram, Twitter, Linked In) an asset
Digital Advertising Experience an asset
Experience with online content management systems (WordPress /Drupal) SEO, Proficiency with, MailChimp or other email marketing software (ie/ Constant Contact) as well as list management (database experience an asset)
Bilingual (French, English) an asset

Employment Terms and Benefits

In accordance with the terms of employment governing Management/PSP employees, this is a salaried, fulltime position, subject to a 6-month probationary period.
The salary range for this position is $68,714 - $102,040 based on experience.
This is a 6 month term position.
The successful candidate will enjoy twenty paid vacation days and four personal days annually, pro-rated for this term.
Benefits of working at Banff Centre are:
Transitional staff housing options (based on availability)
Remote and hybrid options are available, with preference given to candidates who are in the Bow Valley.
Employee Assistance Program
Staff cafeteria and restaurant discounts
Professional development
Onsite fitness facility at a discounted rate – first month free for new staff!

Application Process

We are accepting applications for the Manager, Digital Marketing position until a suitable candidate is found. We look forward to receiving your resume and cover letter.
Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
Visa Requirements: Candidates must be legally eligible to work in Canada. Banff Centre is unable to assist candidates in obtaining Canadian work authorization.

Commitment to Diversity

Banff Centre for Arts and Creativity is committed to creating an equitable, diverse, and inclusive campus for students, faculty, staff and visitors. Guided by our values, Banff Centre is rooted in Alberta with provincial, national and global impact. Our strength arises from inclusion; the diversity of people, ideas, perspectives, and cultural backgrounds in our work and team. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression to apply.

Privacy Statement

Banff Centre is a public body pursuant to the Protection of Privacy Act (Alberta) (“POPA”) and the Access to Information Act (“ATIA”). All of your personal information collected by Banff Centre, including personal information collected through third-party contractors or platforms, in relation to the creation of your candidate profile and submission of a job application, is collected pursuant to section 4(c) of POPA for the purpose of administering your candidate profile, evaluating your eligibility for a position(s) at Banff Centre, and communicating with you about your application. Your personal information may be disclosed, as required, pursuant to ATIA or other applicable law, to satisfy reporting requirements, or for statistical, funding, planning or research purposes.

If you have any questions about the collection, use or protection of this information, please contact the Privacy Coordinator at privacy@banffcentre.ca, 107 Tunnel Mountain Drive, Box 1200, Banff Alberta, T1L 1H5, 403.762.6100.

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Manager, Digital Marketing