Après Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel X revolution is real, and we're looking for our next great team member!

Position Summary

Aprés Nail is seeking an E-commerce Specialist to support the day-to-day execution and optimization of apresnail.com. This role works closely with the E-commerce Manager to execute website updates with precision, assist in launching digital marketing campaigns, and maintain an online store that is accurate, high-performing, and delivers a premium customer experience.

Core Responsibilities

Website & Campaign Execution

Execute all website updates related to promotions, product launches, and content changes according to the e-commerce calendar
Assist in co-monitoring of paid advertising campaigns under the direction of the E-commerce Manager
Perform regular quality assurance checks to ensure site functionality, accuracy, and seamless customer experience (links, images, promotions, navigation)

Platform Maintenance

Assist in maintaining the online product catalog with accuracy, including SKU uploads, product descriptions, imagery, and pricing as directed by the E-commerce Manager
Monitor site performance and flag bugs, speed issues, or display inconsistencies
Support the management of product collections and on-site visual merchandising based on direction from the E-commerce Manager
Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed
Conduct regular site audits and report findings including broken links, outdated content, and UX issues

Data & Reporting Support

Pull, compile, and analyze data from Shopify, Google Analytics, and marketing platforms into weekly and monthly performance reports
Track key metrics including revenue, conversion rates, and traffic sources
Monitor competitor promotions, pricing strategies, and website updates
Assist in preparing reports and data summaries for business reviews and strategic meetings
Flag anomalies or opportunities requiring immediate attention

Cross-Functional Collaboration

Assist the E-commerce Manager in coordinating with Customer Service to identify and resolve customer-facing website issues
Support the gathering of creative assets (copy, imagery, video) from Brand Marketing as directed by the E-commerce Manager for campaigns and site updates
Help maintain communication with Operations regarding inventory levels and product availability to ensure website accuracy

Required Qualifications

Hard Skills

E-commerce Platform Experience: 2+ years of hands-on Shopify administration required
Marketing Tools: Familiarity with email/SMS marketing platforms (Klaviyo strongly preferred) and Google Analytics
Digital Marketing: Basic understanding of paid advertising platforms (Meta, Google Ads) and campaign setup
Data Skills: Comfortable working with spreadsheets, pulling reports, and identifying trends in performance data
Technical Aptitude: Basic understanding of how website updates, tracking, and marketing tools connect
AI & Automation Awareness: Understanding of how AI tools can enhance e-commerce operations

Soft Skills

Detail-Oriented: Exceptionally organized with a high standard for accuracy and quality
Proactive Problem-Solver: Able to identify issues and take initiative to resolve them
Team Player: Collaborative communicator who works well cross-functionally
Professional & Accountable: Takes ownership of their work, follows through on commitments and takes responsibility for outcomes
Adaptable: Comfortable juggling multiple priorities, shifting deadlines, and evolving processes in a fast-paced environment without losing quality
Clear Communicator: Able to explain technical concepts in simple terms, and keeps the E-commerce Manager and relevant stakeholders informed with concise, timely updates

Key Performance Indicators

Accuracy and on-time delivery of website updates and campaign launches
Zero to minimal critical errors per month in pricing, promotions, or customer-facing changes
Speed and effectiveness in resolving website issues and customer pain points
Accuracy and consistency of performance reporting

The Pay Range For This Role Is

70,000 - 75,000 USD per year(Gale)

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Shopify E-commerce Specialist