We’re looking for candidates with a passion for digital marketing, social and eCommerce and has a proven track record for driving high customer growth

through social channels, paid advertising and SEO. The ideal candidate is a strong storyteller (visual and written) who can elevate our digital presence

while engaging and converting customers across the funnel.

The digital marketing specialist will focus on three areas of digital marketing. The first is to plan, develop, test, analyze and optimize primarily our

paid search campaigns as well as email and social campaigns. And the second is to manage and execute SEO initiatives, focusing on on-site content to grow

organic traffic and online market share. And the third is to develop, implement and ensure success of social media strategy. This role is highly collaborative

with our operations, sales, and commerce teams and at times, our external digital agencies; it is a great opportunity for an individual who is both creative

and analytical and thrives in a fast paced environment.

Paid Media

Ensure success of paid advertising campaigns on Google Search and Display
Liaise with creative team through the creative development process, from brief to asset delivery, across campaigns
Write strong, punchy copy that connects with new audiences
Develop creative recommendations, based on the asset library and what will perform
Partner with eCommerce to elevate cohesive storytelling across the digital customer journey - traffic from ads is welcomed by landing pages and supports brand discovery and the shopping experience
Closely monitor competitive landscape and develop concept and story boards
Stay up to date with advertising trends, best practices, tools and emerging platforms
Analyze ad performance, top and bottom performers, to develop data-driven iterations
Report on campaign performance (weekly, monthly, quarterly) to keep stakeholders informed
Implement test strategy, in partnership with digital agency
Produce shot lists for upcoming photo & video shoots to ensure the right visuals are captured to drive channel performance

SEO

Develop and implement SEO initiative
Ensure success of SEO initiatives across the site (on-page content & technical)
Help strategize and develop content for blog posts, white papers, and sales assets
Perform accurate and thorough keyword research and analysis using various tools: Google Adwords, Trends, BrightEdge, SEMrush, Moz, etc.
Write and review site copy before it goes live to ensure all SEO best practices, content optimization and conversion optimization have been implemented
Create and execute actionable recommendations for on-page optimization
Issue development tickets and manage workflow for technical SEO
Monitor performance metrics to understand organic search performance across Canadian and US websites

Social Media

Ensure success of paid campaigns on Facebook, Instagram and other
Work closely with the sales team to understand our ideal customer
Help strategize and run our social media networks and campaigns
Experiment with different types of content on our social channels and track results
Devise a strategy to improve on the current social media strategy and processes
Help create additional buyer personas based sales feedback

Qualifications & Requirements

3-5 years of relevant professional experience
Experience managing google ad campaigns
Left brain: Excellent understanding of data analysis tools as well tools like Excel
2-3 years of Web analytics experience
Right brain: work samples that highlight your storytelling talents: writing, storyboards and any visual campaign work
Test & learn mindset
In-platform experience with the following programs or equivalents: Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager. Google Adwords certification is a plus
Ability to manage multiple projects and changing priorities effectively
Excellent interpersonal and relationship building skills
Agile and flexible with regards to changing priorities and business needs and in working with diverse teams and people
Keen to take on new opportunities and challenges, with a passion to continue to develop and grow

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Digital marketing specialist