Senior Digital Marketing Strategist

Our client, a leading digital marketing agency, is looking for a highly analytical and results-driven Senior Digital Marketing Strategist to join their fully remote team. This is a pivotal role where you will craft and oversee sophisticated digital marketing strategies that drive significant growth for our clients across various industries. You will leverage your deep understanding of the digital landscape, including SEO, SEM, paid social media, content marketing, and data analytics, to develop actionable plans and deliver exceptional campaign performance. The ideal candidate is a strategic thinker with a proven ability to translate complex data into clear, impactful strategies and a passion for staying ahead of digital marketing trends.

Key Responsibilities: Develop and implement integrated digital marketing strategies aligned with client business objectives and KPIs. Conduct in-depth analysis of target audiences, market trends, and competitor activities to inform strategy. Oversee the execution of multi-channel digital campaigns, including SEO, SEM, paid social, programmatic advertising, email marketing, and content marketing. Manage and optimize paid media budgets to maximize ROI and achieve campaign goals. Analyze campaign performance data using tools like Google Analytics, Data Studio, and other analytics platforms. Generate comprehensive reports on campaign performance, providing insights and actionable recommendations to clients. Collaborate with content creators, designers, and developers to ensure cohesive and effective campaign execution. Identify emerging digital marketing opportunities and recommend innovative approaches. Stay current with industry best practices, algorithm changes, and new platform features. Provide strategic guidance and mentorship to junior marketing team members. Communicate effectively with clients, presenting strategies, performance updates, and recommendations. Ensure all digital marketing activities adhere to ethical standards and best practices. Contribute to the development of new business proposals and pitches. Qualifications: Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field. Minimum of 6 years of experience in digital marketing, with a strong focus on strategy development and execution. Demonstrated expertise in SEO, SEM, paid social media, display advertising, and analytics. Proven experience with Google Analytics, Google Ads, and various social media advertising platforms. Strong analytical and problem-solving skills, with the ability to interpret complex data sets. Excellent written and verbal communication skills, with experience presenting to clients. Strategic mindset with a data-driven approach to decision-making. Ability to manage multiple projects simultaneously in a fast-paced, remote environment. Experience with marketing automation platforms is a plus. This is a fully remote position supporting our client based in Phoenix, Arizona, US . Our client offers a competitive salary, performance-based incentives, comprehensive benefits, and a supportive remote work culture that encourages professional growth and innovation.