Digital Marketing Specialist - Arts & Entertainment

Our client, a dynamic and innovative player in the arts and entertainment sector, is seeking a talented Digital Marketing Specialist to join their vibrant team in San Antonio, Texas, US . This role is ideal for a creative and results-oriented individual passionate about leveraging digital channels to promote cultural events, artists, and performances. The specialist will be responsible for developing and executing comprehensive digital marketing campaigns, managing social media presence, creating engaging content, and analyzing campaign performance to optimize strategies. Key responsibilities include developing and implementing SEO/SEM strategies, managing paid advertising campaigns across platforms like Google Ads and social media, creating and curating compelling content (text, image, video) for websites and social channels, monitoring and engaging with online communities, analyzing website traffic and user behavior, and reporting on key marketing metrics and ROI. You will also collaborate with creative teams, artists, and event organizers to ensure brand consistency and maximize campaign impact. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with a proven track record of success in digital marketing, preferably within the arts or entertainment industry. Strong proficiency in social media marketing, content creation, SEO/SEM tools, and analytics platforms (e.g., Google Analytics) is essential. Excellent communication, project management, and analytical skills are required. Experience with email marketing platforms and graphic design tools is a plus. This position requires a proactive approach, a keen understanding of digital trends, and a passion for the arts. Join us in shaping the public's engagement with culture in San Antonio, Texas, US .