Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to develop and optimize user lifecycle strategies for their mental health platform.

Key Responsibilities

Develop and manage the end-to-end lifecycle marketing strategy focused on provider performance and user engagement

Design and implement automated multi-channel marketing campaigns while conducting A / B testing to optimize performance

Monitor and analyze campaign performance, providing actionable insights and presenting results to stakeholders

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field

3-5 years of experience in lifecycle marketing or CRM management, preferably in a tech or healthcare environment

Expert-level experience with marketing automation platforms, such as Iterable or HubSpot

Basic working knowledge of HTML / CSS for template creation and troubleshooting

Strong analytical skills to utilize data for informed decision-making