Digital Media Programmatic Buyer

A company is looking for a Digital Media - Programmatic Buyer - LTE.

Key Responsibilities

Lead the strategy, execution, and optimization of paid media advertising campaigns across various programmatic platforms

Develop media plans and optimize campaigns while analyzing performance metrics and audience targeting

Manage budgets, maintain documentation, and foster relationships with internal teams and external partners

Required Qualifications

Bachelor's degree in marketing, advertising, communications, or a related field preferred

5 or more years of experience in programmatic media management and buying

Experience with media buying platforms such as The Trade Desk or Amazon DSP

Proven track record of managing paid programmatic media campaigns, preferably for CPG brands

Strong understanding of advertising principles in the CTV and programmatic landscape