Healthcare Advertising Specialist for LinkedIn and Meta Campaigns

We are onboarding a new healthcare client and need a skilled Paid Social contractor to support day-to-day ad operations. Your primary focus will be LinkedIn Ads, with additional support on Meta (Facebook/Instagram) alongside our internal team leads.

You will collaborate closely with our Paid Social team, executing platform builds, pacing budgets, monitoring performance, and supporting reporting needs.

Responsibilities

LinkedIn (Primary Responsibility)

Build and launch campaigns inside Campaign Manager

Create and manage audiences

Maintain pacing across daily/weekly/monthly budgets

Optimize campaigns and monitor performance

Manage creative builds and trafficking

Pull platform reports and assist with performance tracking

Meta (Support Role)

Assist the Meta lead with campaign builds, creative uploads, and QA

Support catalog setup and management

Help troubleshoot Facebook Ads Catalogs and Dynamic Product Ads (DPAs)

Assist with reporting and performance checks

General Tasks

Complete agendas, recaps, and internal documentation

Provide daily or near-daily updates on performance, timelines, and blockers

Ensure all campaigns follow best practices and remain within budget parameters

Required Skills & Experience

LinkedIn Ads expertise (must-have): hands-on experience building and optimizing campaigns

3+ years of experience in Meta Ads Manager

Proven experience with

Catalog setup

Facebook Ads Catalogs

Dynamic Product Ads (DPAs)

Experience building campaigns, audiences, and creatives in both Meta and LinkedIn

Strong understanding of pacing and budget management

Ability to pull reports and interpret performance trends

Excellent communication and reliability — especially in providing daily updates

Nice-to-Have Skills

Healthcare advertising experience

International advertising experience (Meta or LinkedIn)

Agency or multi-stakeholder environment experience