Google Ads + Local SEO Specialist (B2B / Managed IT Services)

About the Company

360 Smart Networks is a managed IT services provider serving professional services, construction, manufacturing, and growth-focused businesses.

Our primary goal is high-quality inbound leads through our website — not vanity traffic.

We are looking for a senior-level Google Ads & Local SEO specialist who understands B2B services, long sales cycles, and local intent.

Primary Objective

Generate consistent, qualified leads through the 360 Smart Networks website, starting with high-intent local searches in the Southeastern United States, with a clear path to scaling once performance is validated.

This role is outcome-focused. You will be measured on lead quality, cost per lead, and conversion performance — not impressions or clicks.

This is a performance-driven engagement. We’re looking for a long-term partner, starting with an initial 3–6 month phase focused on validating lead quality and cost per acquisition.

Priority Target Locations (Phase 1)

Georgia

Atlanta, Roswell, Alpharetta, Sandy Springs, Marietta, Buckhead, Midtown, Dunwoody, Johns Creek, North Georgia region

North Carolina

Charlotte, Uptown, South End, Ballantyne, University City, Pineville, Matthews, Huntersville, Mecklenburg County, Greater Carolinas region

Florida

Tampa, St. Petersburg, Clearwater, Westshore, Brandon, Wesley Chapel, Ybor City, Gulf Coast region, Southwest Florida

Scope of Work

#1 Google Ads – High-Intent Lead Generation (Primary Focus)

We are looking for someone who can plan, setup and launch a new Google ads campaign, and optimize Google Ads campaigns, focused on businesses actively searching for Managed IT services.

Responsibilities

• Keyword and competitor research focused on high-intent commercial searches.
• Campaign structure and account architecture built for B2B services
• Ad copy creation aligned with decision-stage buyers
• Conversion tracking setup (forms, calls, key actions)
• Ongoing optimisation, bid management, and performance reporting
• Continuous refinement based on lead quality, not just CPL

What We Care About

• Lead quality + lead volume
• Clear testing framework
• Ability to explain why decisions are made
• Experience working with professional services or IT/MSP businesses

Ideal Candidate Profile

We are not looking for beginners or “set and forget” marketers.

You should have

• Proven experience managing Google Ads for B2B or local services
• Strong understanding of local SEO and Google Business Profiles
• Experience generating leads for service-based businesses
• Ability to communicate clearly and strategically
• Comfort being accountable to performance outcomes

Bonus points if you’ve worked with

• Managed IT Services / MSPs
• Professional services
• Multi-location local businesses

How Success Will Be Measured

• Consistent inbound leads
• Lead relevance and qualification
• Cost per lead over time
• Conversion rate improvements
• Clear reporting and insights

Engagement Details

• Initial setup + ongoing management
• Long-term relationship is preferred if performance is strong
• Budget will align with experience and results — not lowest bid

To Apply (Important)

Please include

• A brief overview of relevant Google Ads results you’ve delivered
• Examples of local SEO or GBP wins (metrics preferred)
• How you would approach local lead generation first, before scaling wider

Applications without examples or strategy context will not be considered.