Global Marketing

DutiesMGMB01H3 Marketing ManagementThis course builds on the introductory course in marketing and takes a pragmatic approach to develop the analytical skills required of marketing managers. The course is designed to help improve skills in analyzing marketing situations, identifying market opportunities, developing marketing strategies, making concise recommendations, and defending these recommendations. It will also use case study methodology to enable students to apply the concepts learned in the introductory course to actual issues facing marketing managers.160 4 to 13 5 to 75 hours Enrolment as a graduate student or undergraduate student within the Management Programme. Must have completed MGMA01H3 (MGTB04H3) (or equivalent introductory marketing course) and MGMB01H3 (or equivalent) case based advanced marketing course). Must have expertise in the Marketing Area (demonstrated by majoring in Marketing (past or current) or have a marketing degree) Familiarity with Quercus is preferred. Enrolment as a graduate student or undergraduate student within the Management Programme. Must have completed MGMA01H3 (MGTB04H3) (or equivalent introductory marketing course) and MGMB01H3 (or equivalent) case based advanced marketing course). Must have expertise in the Marketing Area (demonstrated by majoring in Marketing (past or current) or have a marketing degree) Familiarity with Quercus is preferred. Weekly Discussion/Skills Based tutorials (for prepping the various group worksheets that will be due throughout the term) Weekly office hours (this would be for helping to set-up the weekly calls with the startups themselves) Other duties to include: Helping guide students through the marketing process of working with companies, developing a marketing plan, navigating discussions between students and company founders, developing marketing materials that can be used for promotion Previous experience is the more relevant criterion than the need to acquire experience in respect of this posted position. Minimum Qualifications Enrolment as a graduate student or undergraduate student within the Management Programme. Must have completed MGMA01H3 (MGTB04H3) (or equivalent introductory marketing course) and MGMB01H3 (or equivalent) case based advanced marketing course). Must have expertise in the Marketing Area (demonstrated by majoring in Marketing (past or current) or have a marketing degree) Familiarity with Quercus is preferred Preferred Qualifications Enrolment as a graduate student or undergraduate student within the Management Programme. Must have completed MGMA01H3 (MGTB04H3) (or equivalent introductory marketing course) and MGMB01H3 (or equivalent) case based advanced marketing course). Must have expertise in the Marketing Area (demonstrated by majoring in Marketing (past or current) or have a marketing degree) Familiarity with Quercus is preferredRelevant CriterionThe need to acquire experience is the more relevant criterion than previous experience in respect of this posted position.