eCommerce Specialist, DTC (Shopify)

We are hiring! About us https://www.tp-link.com/ca

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive.

Join us in driving the future of connectivity — we’re passionate about what we do!

We are hiring for an existent vacancy, seeking a proactive eCommerce Specialist, DTC (Shopify) to lead the launch and operation of our company website as a direct-to-consumer sales channel. This role will drive online sales, optimize the customer experience, and coordinate marketing, logistics, and customer service efforts to ensure smooth website operations and measurable growth. The ideal candidate combines e-commerce expertise with data-driven decision-making and a strong understanding of digital marketing.

Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume!

Location: On-site | 88 Fulton Way, Richmond Hill, ON

Type: Full-Time | Salary + Bonus + Benefits + Paid Time Off

Salary Range: $60,000 minimum to $90,000 maximum (The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills, and experience.).

Job Requirements

• Bring at least 3 years of experience in DTC ecommerce, including hands-on work with Shopify.
• Proficiency in English and Mandarin, both written and verbal
• Data analysis for sales and traffic trends
• Marketing planning and execution (online campaign)
• Basic product photography, copywriting, or content creation is a plus
• Strong logical thinking and ability to execute independently
• Strong problem-solving abilities to diagnose and resolve technical issues effectively
• Basic proficiency in Excel and PowerPoint, with strong analytical, review, and summarization skills
• Ability to adapt to diverse customer needs and technical environments
• Experience in the consumer electronics industry is an asset.
• Eligibility to work in Canada

Essential Duties & Responsibilities

Store Management & Optimization

• Manage day-to-day operations of the Shopify store (product listings, pricing, inventory, collections)
• Optimize website UX/UI, navigation, and conversion funnels
• Monitor site performance, troubleshoot issues, and coordinate with developers when needed

Product & Merchandising

• Upload and maintain product pages (images, descriptions, SEO)
• Develop merchandising strategies to increase AOV (Average Order Value)
• Create and manage promotions, bundles, and seasonal campaigns

Performance & Analytics

• Track KPIs: conversion rate, AOV, CAC, ROAS, revenue
• Use tools like Google Analytics and Shopify analytics dashboards
• Generate reports and actionable insights to improve performance

Marketing & Growth

• Collaborate on paid media campaigns (Meta, Google, TikTok)
• Execute email and SMS campaigns using platforms like Klaviyo
• Support SEO and content strategies to drive organic traffic

Customer Experience

• Ensure smooth checkout and post-purchase experience
• Work with customer service teams to resolve issues and improve satisfaction
• Implement CRO (conversion rate optimization) best practices

Please forward your resume to [email protected]

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

TP-Link Canada is not using artificial intelligence to screen, assess, and/or select applicants.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

Job Types: Full-time, Permanent

Pay: $60,000.00-$90,000.00 per year

Benefits

• Casual dress
• Company events
• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Vision care

Ability to commute/relocate

• Richmond Hill, ON L4B 1J5: reliably commute or plan to relocate before starting work (preferred)

Experience

• in DTC ecommerce (Shopify): 3 years (preferred)

Language

• Mandarin (preferred)

Work Location: In person