Senior Digital Marketing Strategist, Consumer Electronics Division

Welcome to Toshiba's Consumer Electronics Division! We are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our dynamic team and drive our digital marketing efforts to new heights. As a leader in the consumer electronics industry, we are looking for a talented individual with a passion for technology and a deep understanding of digital marketing strategies. If you are a strategic thinker with a proven track record of developing and executing successful digital campaigns, we want you to bring your expertise to our team and help us continue to innovate and grow.

Develop and execute digital marketing strategies to increase brand awareness and drive sales for Toshiba's Consumer Electronics Division.

Conduct market research and analysis to identify target audiences, industry trends, and competitive landscape to inform digital marketing strategies.

Collaborate with cross-functional teams, including product development, sales, and creative, to ensure alignment and consistency across all digital marketing efforts.

Create and manage digital marketing campaigns across various channels, such as social media, email, search engines, and display advertising.

Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.

Stay up-to-date with the latest digital marketing trends and technologies, and proactively propose new ideas and approaches to enhance our digital presence.

Manage digital marketing budgets and allocate resources effectively to achieve business objectives.

Develop and maintain relationships with key partners and vendors to maximize the impact of digital marketing campaigns.

Collaborate with internal and external stakeholders to ensure brand consistency and compliance with company standards and legal requirements.

Mentor and guide junior team members, providing guidance and support to help them grow and develop their skills.

Represent Toshiba's Consumer Electronics Division at industry events and conferences, showcasing our digital marketing capabilities and thought leadership.

Continuously track and report on digital marketing performance and present findings and recommendations to senior management.

Toshiba is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.