Email Marketing Manager

Email Marketing Manager – Lifecycle Marketing (Contract)

Contract Length: 18-Month Contract (Maternity Leave Coverage)

Location: Toronto (Hybrid – 3 Days Onsite per Week)

Industry: Banking / Financial Services

Role Overview

We are looking for a seasoned Email Marketing Manager with strong lifecycle marketing experience to support customer communications and campaign execution within a large financial services environment. This role focuses on building end-to-end customer journeys, executing high-impact email campaigns (including large launches), and translating strategy into clear, actionable messaging.

The ideal candidate is hands-on, independent, and comfortable owning campaigns from concept through delivery while collaborating across marketing and business teams.

Key Responsibilities

• Build and execute lifecycle email campaigns, including large-scale launches
• Design and map customer journeys from strategy to execution
• Create email storyboards, messaging flows, and campaign structures
• Write and refine email copy; collaborate on creative and design where applicable
• Coordinate timelines, dependencies, and stakeholders across initiatives
• Translate strategic ideas into executable plans using structured thinking and whiteboarding

Must-Have Qualifications

• 2–3+ years of professional marketing experience
• Strong hands-on email marketing execution experience
• Proven lifecycle marketing experience
• Experience building customer journeys end-to-end
• Solid project coordination or hands-on project management experience
• Ability to work independently in a fast-paced, hybrid environment

Nice-to-Have Qualifications

• Banking or financial services experience
• Familiarity with enterprise or regulated environments
• Copywriting or creative/design skills