[Remote] DTC Ecommerce Manager

Note: The job is a remote job and is open to candidates in USA. Steel City Brand is expanding its direct-to-consumer business and is seeking a DTC Ecommerce Manager to own and grow their online revenue channel. This performance-driven leadership role focuses on revenue growth, onsite optimization, merchandising strategy, and cross-functional alignment.

Responsibilities

• Online revenue growth
• Conversion rate optimization (CRO)
• Average order value (AOV) growth
• Merchandising strategy across homepage & collections
• Drop and launch execution
• Cross-sell, bundling, and upsell strategy
• Weekly performance reporting
• Analyze funnel performance and identify revenue opportunities
• Improve conversion rate and revenue per session
• Develop and execute merchandising strategy for 200+ SKUs
• Optimize product detail pages and customer journey
• Lead launch strategy for seasonal collections and monthly drops
• Run A/B tests and prioritize development roadmap
• Present weekly performance insights and action plans

Skills

• 5+ years in ecommerce leadership within a DTC brand
• Strong Shopify experience
• Proven track record improving CVR and AOV
• Data-driven decision maker
• Experience with GA4, Shopify analytics, heatmaps, and testing tools
• Strong communication and leadership skills
• Apparel or lifestyle brand experience preferred

Benefits

• Performance-based bonus tied to revenue growth

Company Overview

• Steel City is an online e-commerce platform that sells fashion products and apparel. It was founded in 2011, and is headquartered in Pittsburgh, Pennsylvania, USA, with a workforce of 11-50 employees. Its website is https://www.shopsteelcity.com.