Brand Marketing Manager - Ingredients

Position: Brand Marketing Manager - Ingredients

Location: United States: Texas, Florida, Ohio, California, and Illinois

Status: Permanent, full-time (2)

We are looking for a dynamic Brand Marketing Manager to elevate and expand the Quadra brand across North America, with a strong focus on the U.S. market. Reporting to the Head of Brand Marketing, this role partners closely with Commercial Vice Presidents, Business Directors, Product Managers, and our Canadian-based Ingredients Brand Marketing team.

As a key contributor to Quadra’s Ingredients business, you will lead strategic marketing and communications initiatives—including tradeshows, omni‑channel campaigns, and market research—that strengthen our brand and drive commercial impact.

You will champion the brand strategy for the ingredients team, developing compelling marketing campaigns, digital content, and a strong online and social media presence. In collaboration with our Digital Marketing team, you will also shape data‑driven strategies across SEO, analytics, paid media, and website optimization to maximize reach, engagement, and measurable results.

Your Main Responsibilities As The Brand Marketing Manager- Ingredients

Strategy Development

• Work closely with Business Directors, Product Marketing, and the Head of Brand Marketing to develop and drive clear and consistent strategic alignment. Leads development and implementation of the annual brand marketing plan and budget to create consumer demand based on strong business analytics
• Coordinate with Corporate Marketing to develop strategies that support business services that apply to the division and corporate initiatives.
• Champion an innovation‑driven mindset while building strong, cross‑functional relationships founded on transparency, trust, and collaboration.

Marketing Campaigns & Content Creation

• Collaborate with Portfolio Management, Sales, Digital Marketing, Corporate Marketing, and external partners to create content and execute multi‑channel marketing campaigns, including advertising and paid marketing, across all marketing channels.
• Produce customer‑facing presentations and materials that support the commercial team and enhance key partnerships.
• Design graphics and visual assets to support campaigns, sales materials, events, and digital initiatives.
• Develop and maintain a promotional item catalog and manage related inventory.

Digital Marketing & Analytics

• Elevate digital performance by executing SEO strategies and leveraging analytics and customer‑journey insights to inform content direction and deliver actionable, data‑driven guidance to the Digital Marketing team.
• Ensure strong brand governance across digital channels to maximize brand visibility and campaign effectiveness.

Market Intelligence & Research

• Combine internal commercial insights with external market intelligence to monitor trends, industry developments and identify innovation opportunities.
• Support the commercial team with market intelligence materials that strengthens customer relationships and grows the opportunity pipeline.

Trade Shows & Event Planning

• Coordinate trade show presence across USA, including booth design, brand image, and promotional materials.
• Plan and execute virtual and in‑person symposiums, webinars, and thought‑leadership events.

The Key Skills And Attributes We Are Looking For

• You are creative, agile, curious, resourceful and have an ability to drive change
• You are known as an engaging presenter and have strong communication skills
• You are passionate about the business and want to bring in the latest marketing / brand marketing trends
• You have strong project management skills and motivated by meeting all deadlines while working in a fast-paced environment
• You are a team-player that has an incredible eye for details

Qualifications and experience you need to have success in this role:

• Bachelor’s degree in Communication, Marketing or Business
• Minimum of 3 years of business-to-business (B2B) marketing experience
• Demonstrated expertise in digital marketing, including search engine optimization (SEO) and email marketing
• Experience in the Food, Supplement, or Personal Care industry, B2B distribution is a strong asset
• Proven track record in campaign planning and execution, event management, content creation, ideation, budgeting, and forecasting
• Strong project management skills with the ability to lead multiple initiatives simultaneously
• Excellent written and verbal communication skills, ideally bilingual (French/English) for a North American scope
• Hands-on experience with digital marketing channels: website, social media, email, paid media, and campaigns
• Solid knowledge of SEO, content strategy, and customer-journey mapping
• Experience creating and managing digital content, including case studies, thought leadership pieces, and campaign assets
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot); Salesforce and/or Pardot experience is an asset
• Comfortable contributing to a high-performance, fast-paced environment
• Superior organizational, problem-solving, and analytical skills
• Proficiency in Microsoft Office 365 suite (Excel, PowerPoint, Word)
• Bilingualism (French/English) is an asset
• Willingness and ability to travel within Canada and the U.S.

At Quadra, we offer not only an engaging culture, a collaborative, family-oriented and supportive environment, but also plenty of autonomy and flexibility. We also offer you the opportunity to be part of a professional, fun, innovative and committed team in a growing, people-oriented, Great Place to Work® certified organization. In addition to being Great Place to Work® certified, Quadra has been recognized as one of the Best Managed Companies for over 20 years and as a Great Place to Work for Women®! You will work with dynamic colleagues who are eager to share their knowledge with you.

Here Are Some Of The Perks Of Choosing Quadra

• Permanent, full-time position: Join us for a stable, long-term career
• Competitive salary & Performance Incentives: Your hard work is rewarded with attractive compensation and bonuses
• Flexible Hybrid Work & Autonomy: Enjoy our hybrid workplace policy
• Excellent Benefits Package: Medical, Dental, HSA, and more to keep you covered including our Employee Assistance Program (EAP) and access to telemedicine/Virtual healthcare
• Generous Time Off: Flexible personal days, sick days and vacation time to recharge
• Wellness Programs: Enhance your quality of life with wellness initiatives, including health and mental wellness programs from healthcare leaders
• Pension plan with match: Plan your future with our matched pension plan program
• Tailored training: We provide personalized training to support you and your growth
• Family-owned and support environment: Be part of a private, family-owned company with a strong infrastructure and core values
• Award-Winning Workplace: Work in a certified Great Place to Work®, and Best Managed Company!
• Inclusive Culture: We celebrate diversity and caring for each other and having fun are part of our core values!
• Career Growth: Unlock opportunities for development in a fast-paced growing company
• Fun Social Activities: Get involved in company events, Volunteering programs, etc.
• Referral & Recognition Programs: Earn monetary rewards through our referral and employee recognition programs (years of service, merit awards, etc.)
• And Much More !

Compensation Information: The annual base pay range for this position is reasonably expected to be between $88,100.00 and $148,625.00. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as job-related knowledge, skills, education, and experience.

Base salary is only a part of the total rewards package - this role will also be eligible for a generous incentive program and full benefits. Quadra’s salary ranges are benchmarked and are determined by role and level. Please note that the base pay shown qualifications, skill level, competencies, and work location.

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Quadra supports and values diversity and offer equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status and gender identity. Quadra also welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We recognize that some people do not identify themselves as either male or female. Therefore, whenever possible, we have opted for a gender-neutral wording in a non-discriminatory spirit.