Marketing Strategist

Marketing Strategist

Metric Marketing is a dynamic and innovative marketing agency based in Winnipeg, serving private schools and educational institutions across North America. We pride ourselves on a culture that thrives on our core values of Passion, Balance, and Camaraderie. We’re seeking a talented and versatile Marketing Strategist to join our team – someone who can connect human-centric creativity with data-driven strategy to create engaging, innovative, and impactful work for our clients.

Education & Experience

• Proven Experience: Minimum 3-5 years in a related marketing, communications, or strategy role. Previous experience in a marketing/advertising agency or a similarly fast-paced environment is preferred.
• Strategic & Creative Core: Must have experience in marketing strategy (brand/campaign), creative concept development, and copywriting/editing for digital platforms. Experience in social media strategy, email and SMS marketing, market research, or the private school/education industry is a significant asset.
• Education: A diploma or degree in a related field is preferred.
• Technical Proficiencies: Basic spreadsheet skills, presentation layout, and digital communication skills are required. Experience developing ad copy & concepts for a wide range of digital platforms (i.e. Google, Meta, TikTok) – and the ability to use past performance to optimize new creative – is a must.

Key Job Duties & Outcomes

• Strategic Storytelling: Develop expert campaign strategies, including audience personas, competitive scans, and positioning recommendations that drive conversions at every step.
• Concept & Collaboration: Collaborate to develop creative campaign concepts, working closely with graphic designers, copywriters, and digital strategists to bring those ideas to life.
• Expert Copywriting: Write and/or edit clear, compelling, and on-brand ad copy for various digital platforms, ensuring quality and consistency.
• Insights & Research: Conduct market research, interviews, and focus groups to find the “big ideas” and actionable insights that solve our clients’ challenges.
• Client Representation: Act as a key client-facing consultant, presenting strategic work and creative concepts with confidence and professionalism.
• Continuous Learning: Jump into learning Metric’s specialized deliverables, processes, and private school niche – and keep growing and sharing the knowledge. Stay on top of emerging tech and ad trends, and recommend applications for our work and our clients.

Skills & Competencies

• Communication: Exceptional verbal and written communication skills are critical for this client-facing role.
• Positive Problem-Solving: Sets a high bar for energy, quality, and collaboration within the creative department and the wider agency.
• Strategic Thinking: Able to look at problems from multiple angles to determine the best approach for our clients.
• Collaboration: Works seamlessly with internal and external teams, prioritizing great ideas and collective success.

Why Join Metric Marketing?

• Competitive Pay: Attractive salary packages and a company-wide profit sharing program.
• Work-Life Balance: Hybrid work options, 3 weeks paid vacation, and paid personal/sick days.
• Professional Development: Support for ongoing learning and growth as you build your career with a winning revenue team.
• Benefits Package: Comprehensive health and wellness benefits.
• Office Perks: Enjoy a comfortable modern office space in a downtown heritage building, casual dress code, culture days, free office snacks and drinks, equipment for your home office, and quarterly social events.

Apply: please send your resume to [email protected] – subject line: “Marketing Strategist”

Metric Marketing is an equal opportunity employer that celebrates diversity and nurtures an environment of mutual respect.

We are inclusive across race, gender, age, religion, identity and experience, and hire people on the basis of culture fit, qualifications, merit and business need.