Business Analyst – Digital Marketing & Content Management Intern

Job Description: This internship will join a team of Business Analysts supporting digital marketing and content management initiatives across the organization. The primary focus of this role will be the collection and organization of digital assets, as well as product and brand information for our ecommerce platform. This internship offers hands-on experience working with a modern product information management (PIM) system as well as exposure to eCommerce operations and product data governance in the alcohol beverage industry. Internship Details Full-time: June 1st–August 7th $20/hour Hybrid role with in-office attendance Tuesday–Thursday and remote work Monday and Friday Responsibilities Source product images from internal teams, suppliers, and brand partners to support and enrich eCommerce product listings Format, rename, organize, and manage product images according to established eCommerce and brand standards Assist with loading and maintaining product and brand content in the eCommerce platform and PIM, including but not limited to: Product attributes and descriptions Product and lifestyle images Brand logos, descriptions, and brand imagery Perform content audits, data validation, and quality checks to identify missing, outdated, or incorrect product information Collaborate with eCommerce, Marketing, and IT stakeholders to resolve content, image, or product data issues Support analysis of content workflows, publishing processes, and digital asset management practices to identify improvement opportunities Document content standards, naming conventions, workflows, and FAQs related to product content and image management Support testing and validation as new or updated product content is published Track tasks, issues, and progress related to image sourcing and content loading initiatives Perform other duties as assigned Requirements Current college student pursuing a related major (Business Analytics, Marketing, Information Systems, Digital Marketing, Communications, or similar) Graduation date 2026 or 2027 preferred Strong interest in digital marketing, content management, or analytics Proficiency in Excel or other data analysis tools; ability to work with data sets and reports Preferred experience with PowerPoint or presentation tools Familiarity with websites, content platforms, or social/digital marketing tools is a plus Strong attention to detail and organizational skills Excellent verbal and written communication skills Ability to think critically, analyze problems, and communicate findings clearly Comfortable collaborating with cross-functional teams Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws. Worker Sub-Type: Intern Time Type: Full time Johnson Brothers is a single-family owned wine, beer, and spirits distributor, led by Michael and Todd Johnson. Founded in 1953 by their father, Lynn Johnson, the company has grown into one of the largest wholesale distribution companies in the United States, operating across 20 states. Johnson Brothers partners with top-tier suppliers to deliver a world-class portfolio and exceptional customer service. The company remains rooted in its founding values of integrity, innovation, and excellence. For the third year in a row, Newsweek has named Johnson Brothers one of America’s Most Trustworthy Companies for 2025. Learn more at johnsonbrothers.com | LinkedIn | Instagram.