Digital Marketing Analyst

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Position

Sr Digital Marketing Analyst Location

San Antonio , TX Duration: 6- 12 months

Job Description

Marketing Analytics Sales 2) Funnel Analysis, 3) Incrementally/ AB Testing Testing and 4) EDA ( SQL/ Python)

Job Summary

Responsibilities

Develop and implement comprehensive digital marketing analytics strategies.

Utilize SQL for data extraction, manipulation, and analysis from diverse sources.

Leverage Adobe Analytics for in-depth website and campaign performance tracking and reporting.

Conduct A/B testing and other experimental analyses to improve user experience and conversion rates (CRO).

Collaborate with cross-functional teams (Marketing, Product, Engineering) to align data insights with business objectives.

Stay abreast of the latest digital marketing trends, tools, and best practices.

Employ predictive modeling techniques to forecast future trends and campaign outcomes.

Qualifications

Bachelor's degree in Marketing, Business, Analytics, or a related field.

5+ years of experience in digital marketing analytics, tagging, and CRO.

Proven expertise in SQL and Adobe Analytics.

Experience with Python for data analysis and automation is a strong plus.

Demonstrated experience with predictive modeling.

Excellent communication and data visualization skills, with the ability to present complex data clearly.

Ability to work independently and collaboratively in a fast-paced environment.