Social Media & Digital Marketing Specialist

We are seeking a full-time Social Media & Digital Marketing Specialist/Manager in our downtown Calgary office. Reporting to the Associate Director of Digital Marketing, this role is responsible for executing and growing/improving our social media and digital outreach, with a focus on strengthening performance, expanding overall reach and reach across a younger demographic.

This position combines hands-on content delivery with channel-level planning and optimization,

ensuring strategic decisions are guided by insights from content performance, audience engagement, and platform behaviour.

Who We Are

We are Canada’s leading and most influential public policy think tank.

Headquartered in Vancouver, with offices across the country, we produce independent, peer-reviewed research on the government policies that shape Canadians’ lives – from taxation, health care, and education, to energy, the environment, aboriginal issues, and economic freedom. We are non-partisan – we don’t care what political party is in power, we care about the policies.

Our mission is simple: to improve the quality of life for Canadians, their families, and future generations by studying, measuring, and broadly communicating the effects of government policies, entrepreneurship, and choice on their well-being.

Our research is peer-reviewed and overseen by an Editorial Advisory Board of leading international scholars. The Fraser Institute adheres to rigorous standards of transparency. We make our methodology clear, our data sources public, and our findings replicable — so that our work can be examined, debated, and trusted.

If you care about evidence, ideas, and the future of Canada, you’ll fit right in.

About You

• You have a minimum of 5-7 years of solid work experience creating & executing digital campaigns and paid ads management.
• You “live and breathe” digital media, and you take full ownership of an organization’s social presence – understanding platform nuances (Facebook, Instagram, Tiktok, LinkedIn, etc) and developing channel-specific strategies grounded in KPIs and performance data.
• You design and manage paid campaigns across Google Ads, Meta platforms, and others – optimizing audience targeting, creative, and budget allocation to grow reach, engagement, and conversions.
• You don’t simply execute assigned tasks – you bring strategic judgement, challenge assumptions, and proactively recommend improvement based on evidence and results.
• You think analytically about performance. You move beyond reporting metrics and translate data into clear insights, optimization decisions, and next steps.
• You have hands-on experience tracking and managing campaign budgets, tracking ROI, and continuously refining strategy based on measurable outcomes.
• You are comfortable with email marketing platforms and workflows, including audience management, segmentation, automation, and performance analysis.
• You are proficient with social scheduling tools (e.g. Hootsuite) and have working knowledge of design fundamentals, with the ability to create or evaluate basic digital assets.

Who you are

• You want to contribute to work that has meaning; purpose and a vision.
• You follow current events and have interest in public policy issues such as inflation, housing, health care, and the broader economy.
• You communicate clearly & concisely & can confidently explain and defend your strategic decisions to stakeholders at all levels.
• You are highly organized, detail-oriented, with the ability to prioritize and execute to competing deadlines.
• You demonstrate integrity, honesty, reliability, and a strong work ethic.
• You are humble with an awareness of your strengths and weaknesses.

Here’s what you’ll do

• Develop and execute content strategies aligned with organizational goals.
• Manage day-to-day social media operations, including:
• Content publishing, copywriting, scheduling, and moderation.
• Coordination with internal stakeholders.
• Ensuring timely, accurate, and consistent content delivery across platforms.
• Own and manage the organization’s social media content calendar, balancing planned content with timely opportunities and adjusting schedules based on performance data, news cycles, and priorities.
• Create, refine, and oversee digital content using tools such as Canva and Adobe Suite, applying design fundamentals including composition, spacing, and visual hierarchy.
• Monitor and analyze social media performance metrics; prepare monthly and quarterly reports with insights and recommendations.
• Identify opportunities to improve reach, engagement, and efficiency through content refinement, testing new formats or platforms, and optimizing workflows.
• Execute and manage digital advertising campaigns, including setup, monitoring, optimization, and spend tracking across platforms such as Google and Meta.
• Support email list-building initiatives and ensure campaigns are properly tracked and evaluated.
• Lead email marketing initiatives, including:
• Drafting campaign emails.
• Building and deploying email sends.
• Managing targeting, list development, and segmentation in alignment with broader communications goals.

Salary Range: $60,000 - $80,000

What we offer

• Opportunity to work alongside professionals in Canada’s top ranked think tank
• Great hybrid work culture with regular team lunches catered from various Kitsilano cafes.
• Week long, annual, off-site Staff Retreat for team connection & fun.
• A top-tier RRSP plan (among top 3% of employers), a competitive compensation package which includes a 100% employer paid extended health and dental benefits, and fitness credit.

How to apply

Please email your resumé and cover letter to the HR Manager at: [email protected] with the subject line “Social Media & Digital Marketing Specialist”. Thank you to everyone who has applied; unfortunately, we will only be able to get back to those who are short-listed for an interview, due to volume. Please note, candidate applications will be reviewed as they come in.

Job Type: Full-time

Pay: $60,000.00-$80,000.00 per year

Application question(s)

• Do you have legal work authorization in Canada?
• Do you have 5+ years experience with Google Ads ?
• Do you have 5+ years experience with Meta Ads?

Work Location: Hybrid remote in Calgary, AB T2P 2V6