E-commerce Manager (Wine & Spirits)

Are you passionate about the dynamic world of e-commerce and the vibrant industry of wine and spirits? We’re seeking an energetic and detail-oriented E-commerce Manager to lead our online sales platform, drive digital marketing initiatives, and elevate our brand presence in the competitive digital landscape. This role offers a fantastic opportunity to combine your expertise in digital marketing, content creation, and e-commerce management to deliver exceptional customer experiences and grow our online footprint. If you thrive in a fast-paced environment and are eager to make a tangible impact, this is your chance to shine!

• Develop and execute comprehensive e-commerce strategies tailored to the wine and spirits industry, ensuring alignment with overall business goals.
• Manage and optimize the company’s website using content management systems like WordPress, ensuring seamless user experience, engaging content, and up-to-date product listings.
• Utilize SEO tools and keyword research techniques to enhance website visibility, improve organic search rankings, and increase traffic through targeted SEO campaigns.
• Implement conversion optimization tactics across digital channels to maximize sales performance, including A/B testing, landing page improvements, and user journey analysis.
• Oversee digital advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and SEM strategies to attract new customers and retain existing ones.
• Leverage analytics tools such as Google Analytics and SQL databases to monitor website performance, customer behavior, and campaign effectiveness; adjust strategies accordingly.
• Create compelling content for product descriptions, email marketing campaigns, social media posts, and blog articles that resonate with our target audience.
• Coordinate social media marketing efforts across platforms like Facebook, Instagram, and LinkedIn to boost brand awareness and engagement.
• Design eye-catching graphics using Adobe Photoshop or Adobe Creative Suite for promotional materials, banners, and social media visuals.
• Implement marketing automation tools to streamline email marketing workflows, customer segmentation, and personalized outreach efforts.
• Collaborate with cross-functional teams including graphic designers, copywriters, and sales staff to ensure cohesive branding and messaging across all channels.
• Proven experience managing e-commerce platforms with a strong understanding of content management systems such as WordPress.
• Expertise in SEO tools, keyword research techniques, SEM strategies, and Google Ads campaign management.
• Proficiency in analytics platforms like Google Analytics and SQL for data-driven decision-making.
• Strong knowledge of digital marketing channels including social media management (Facebook Advertising), email marketing, performance marketing, and marketing automation tools.
• Skilled in graphic design using Adobe Photoshop or Adobe Creative Suite for creating engaging visual content.
• Familiarity with HTML, CSS, JavaScript basics for website customization and troubleshooting.
• Excellent copywriting skills with an ability to craft persuasive product descriptions and compelling marketing messages.
• Deep understanding of B2B (business-to-business) marketing strategies within the wine & spirits e-commerce space.
• Ability to analyze performance metrics regularly to optimize campaigns for maximum ROI.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously while maintaining attention to detail. Join us as we revolutionize the online shopping experience for wine & spirits enthusiasts! Bring your passion for digital innovation combined with your love of fine wines to create memorable journeys for our customers while advancing your career in a vibrant industry!

Pay: $60,126.84 - $72,410.81 per year

Benefits

• Health insurance
• Paid time off

Work Location: Hybrid remote in Richmond, IL 60071