Vice President of Brand and Acquisition Marketing

Vice President of Brand and Acquisition Marketing

About the Company

Join a dynamic and fast-growing e-commerce company dedicated to innovation in the Internet industry.

About the Role

We are looking for an exceptional Vice President of Brand and Acquisition Marketing to spearhead initiatives for our newest brand. The ideal candidate will have a proven ability to craft engaging marketing strategies that resonate with diverse customer bases. In this pivotal role, you will:

• Gain in-depth insights into our brand's core customers.
• Develop a compelling brand persona that aligns with the needs of these customers.
• Design and implement multi-channel marketing strategies to boost revenue growth, customer acquisition, and retention both online and offline.
• Collaborate with internal teams and external partners to effectively distribute brand content.
• Oversee campaign management and ensure all key performance indicators (KPIs) are met.
• Utilize A/B testing to refine marketing strategies and maximize effectiveness.
• Manage marketing budgets efficiently, directing resources where they will have the most impact.
• Work closely with cross-functional teams to synchronize marketing efforts with product development and demand planning.

The successful candidate will possess a minimum of 10 years of experience in digital marketing, including at least 5 years on the brand side. Strong knowledge of SEM, affiliate marketing, paid social, display, and video marketing is essential. Experience with direct-response e-commerce campaigns and familiarity with offline channels such as radio, TV, and print are also crucial.

Leadership skills, a firm grasp of marketing analytics, and a proven ability to lead small teams are must-haves for this role. Excellent communication skills, multitasking abilities, and a track record of meeting deadlines in a fast-paced, entrepreneurial environment are vital. A background in executing diverse marketing strategies and a solid understanding of analytics tools like Google Analytics will set you apart.

Travel Percent

Less than 10%

Functions

• Marketing