SEO Specialist at a Law Firm (Min. 3 Years of SEO)

About the Role

We’re seeking a data-driven SEO professional who thrives at the intersection of organic growth, technical performance, and content execution. This role combines SEO strategy, reporting/analytics, and hands-on site optimization to drive measurable increases in qualified leads for a personal injury law firm. You’ll own end-to-end SEO performance while coordinating internal stakeholders and external partners to ensure consistent, high-quality execution.

What You’ll Do

SEO Strategy, Execution & Optimization

• Own and execute SEO strategy across technical SEO, on-page SEO, content, internal linking, and local SEO
• Conduct keyword research and competitive analysis using SEMrush (and/or Ahrefs) to build prioritized roadmaps
• Optimize page templates and key practice-area/location pages for rankings and conversions
• Partner with content writers (and write directly when needed) to create/refresh high-performing SEO content
• Monitor and improve performance for Core Web Vitals, crawl/indexation, site structure, and internal linking
• Support local SEO efforts (location pages, citations, review strategy coordination, map presence)

Reporting, Analytics & CRM Alignment

• Build recurring SEO reporting (weekly/monthly) covering rankings, traffic, visibility, conversions, and lead quality
• Track organic lead flow and attribution through Salesforce reporting and dashboards (or coordinate CRM reporting)
• Collaborate on measurement setup: GA4, Google Search Console, Tag Manager, call tracking, form tracking
• Translate data into clear insights and next-step recommendations for stakeholders

Website Management & Vendor Oversight

• Manage WordPress updates and SEO implementations (or coordinate dev resources)
• Create and maintain technical SEO tickets, QA implementations, and validate releases
• Manage and monitor third parties/contractors (SEO agencies, writers, developers, link outreach, etc.)
• Ensure vendor deliverables match strategy, timelines, and quality standards

What We’re Looking For Skills

• 3–5+ years of hands-on SEO experience with measurable results (traffic growth + lead generation)
• Experience working with law firms (strong preference for personal injury) and understanding of legal marketing constraints and competitive SERPs
• Strong working knowledge of SEMrush (site audits, keyword research, competitor analysis, rank tracking)
• Strong writing and editing ability for SEO (briefs, outlines, page copy, metadata, content refreshes)
• Ability to manage multiple priorities and consistently execute an SEO roadmap

Technical Skills & Proficiencies

• WordPress (page publishing, templates, plugins, basic HTML/CSS familiarity)
• Technical SEO fundamentals: crawlability, indexing, redirects, canonicals, structured data, sitemaps, robots.txt
• Analytics & tools: Google Analytics 4, Google Search Console, Looker Studio (or similar reporting tools)
• Familiarity with Core Web Vitals and performance diagnostics (e.g., PageSpeed Insights, Lighthouse)

Nice-to-Have

• Experience coordinating developers or working in an agile ticketing workflow (Jira/Asana/Trello)
• Local SEO experience at scale (multiple locations/markets)
• Familiarity with link acquisition strategies and digital PR (white-hat)
• Basic SQL or advanced Excel for deeper reporting and trend analysis
• Experience with schema implementation and QA

What Makes You Stand Out

• You can run technical SEO audits, prioritize fixes, and communicate clearly with developers
• You create content that ranks and converts, especially in competitive personal injury markets
• You’re confident in reporting outcomes and tying SEO work to qualified leads (not vanity metrics)
• You can hold agencies/contractors accountable with clear briefs, QA, and performance expectations

Education & Experience

• Bachelor’s degree in Marketing, Communications, Analytics, or related field preferred
• Equivalent experience with strong SEO results will be considered

Compensation & Benefits

• Competitive salary based on experience
• Performance bonuses tied to SEO and lead KPIs
• Professional development budget (tools, training, certifications)

Job Type: Full-time

Pay: $65,000.00 - $95,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Experience

• Digital marketing: 3 years (Required)

Ability to Commute

• New York, NY 10123 (Required)

Ability to Relocate

• New York, NY 10123: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10123