Marketing Manager

Position Overview

We are seeking a strategic, results-driven Marketing Manager to lead the development and execution of integrated marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. This role requires a balance of creative thinking and analytical rigor, with ownership over campaign performance, positioning, and go-to-market execution.

The ideal candidate is a proactive leader who thrives in a fast-paced environment and can translate business objectives into measurable marketing strategies.

Key Responsibilities

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with company growth objectives
• Define target audiences, refine brand positioning, and create compelling value propositions
• Lead annual and quarterly marketing planning processes

Integrated Campaign Management

• Plan, launch, and optimize multi-channel campaigns across digital and traditional platforms (social media, email, paid media, SEO/SEM, content marketing, events, partnerships)
• Ensure cohesive messaging and brand consistency across all touchpoints
• Oversee content calendars and promotional timelines

Performance & Analytics

• Establish KPIs and performance benchmarks for all campaigns
• Track, analyze, and report on metrics including lead generation, CAC, conversion rates, engagement, pipeline contribution, and ROI
• Continuously optimize campaigns based on data-driven insights

Budget & Resource Management

• Develop and manage the marketing budget to maximize efficiency and impact
• Allocate resources strategically to drive high-performing initiatives
• Evaluate vendor and agency performance

Cross-Functional Leadership

• Collaborate closely with Sales, Product, and Executive Leadership to align marketing initiatives with revenue and product goals
• Support product launches and go-to-market strategies
• Manage and mentor marketing team members (if applicable)

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4+ years of progressive marketing experience
• Proven track record of driving measurable growth and campaign performance
• Strong understanding of digital marketing channels and performance marketing
• Experience with marketing analytics tools (Google Analytics, CRM platforms, marketing automation systems)
• Demonstrated ability to manage multiple projects and deadlines

Preferred Qualifications

• Experience managing a marketing budget
• Leadership or team management experience
• Experience in [Industry – customize as needed]
• Familiarity with paid media platforms and SEO strategy

Core Competencies

• Strategic and analytical thinking
• Strong leadership and collaboration skills
• Exceptional communication and storytelling ability
• Results-oriented mindset
• Adaptability in dynamic environments

Compensation & Benefits

• Competitive salary (commensurate with experience)
• Performance-based bonus (if applicable)
• 401(k)(non-match)
• Medical, dental, and vision insurance
• Paid Time Off