Digital Marking Director/SEO Specialist (Semi-Remote)

Digital Marketing Director/SEO Specialist (Semi-Remote)

Confidence Auto Group

Position Summary

Confidence Auto Group is seeking a highly motivated and results-driven Digital Marketing & Branding Manager to oversee and execute all aspects of our digital presence across multiple dealership locations.

This role will be responsible for driving online visibility, increasing lead generation, and ensuring brand consistency across all platforms.

The ideal candidate will take full ownership of digital strategy and work closely with General Managers and Sales Managers to align marketing efforts with inventory and sales goals.

Key Responsibilities

Website & Platform Management

• Manage and optimize dealership websites (Dealer.com and all rooftop sites)
• Ensure accurate inventory listings, pricing, and promotions
• Improve website performance, user experience, and lead conversion

Digital Advertising (SEM / Paid Media)

• Plan, execute, and manage paid advertising campaigns:
• Google Ads (Search, Display)
• Meta (Facebook/Instagram)
• Monitor budgets and optimize campaigns for ROI
• Track and report on performance metrics (CPC, CPL, conversions)

Search Engine Optimization (SEO) & Content Strategy

• Develop and execute comprehensive SEO strategies to improve organic rankings across all dealership websites
• Utilize knowledge of HTML and CSS to enhance and optimize SEO page structure, formatting, and on-page performance
• Create and implement keyword strategies using data from Google Search Console, Google Analytics, YouTube and broader Google trends
• Generate fresh, relevant content ideas tailored to each brand and market
• Build and execute linking strategies and content distribution strategies to increase domain authority and visibility
• Monitor SEO rankings, analyze competitor performance, and adjust strategies to continuously improve results
• Manage and optimize Google Business Profiles (GMB) and local citations to enhance local search presence and customer experience
• Regularly track, measure, and communicate SEO performance metrics and progress to leadership

Social Media & Branding

• Oversee all social media platforms and content strategy
• Ensure consistent branding across all stores
• Collaborate with stores on promotions, events, and campaigns

Analytics & Reporting

• Track and analyze key performance metrics:
• Website traffic
• Lead volume
• Conversion rates
• Provide regular reports and actionable insights to leadership

Collaboration & Strategy

• Work directly with General Managers and Sales Managers
• Align marketing campaigns with inventory, specials, and sales goals
• Manage relationships with third-party vendors and platforms

Qualifications

• 3+ years of experience in digital marketing (automotive preferred)
• Strong expertise in SEO (technical, on-page, and local) and SEM (Google Ads, Meta Ads)
• Knowledge of HTML & CSS for website and SEO optimization
• Experience with Google Analytics, Google Search Console, and keyword research tools
• Strong communication and project management skills
• Ability to manage multiple locations and priorities

What Success Looks Like

• Increased website traffic and lead generation
• Improved cost per lead and ad performance
• Higher organic rankings and local search visibility
• Strong, consistent branding across all dealerships
• Measurable growth in digital engagement and conversions

Why Join Confidence Auto Group

• Opportunity to take full ownership of digital marketing strategy
• Direct impact on growth across multiple dealerships
• Collaborative leadership environment
• Ability to build and shape the role