eCommerce Marketing Manager - Digital Marketing Manager (Remote)

Description
DoMyOwn.com, a subsidiary of Central Garden & Pet, is one of the largest ecommerce retailers providing professional-grade pest control, lawn care, animal control, and specialty products directly to homeowners, businesses, and professionals. We empower customers with expert-backed solutions, educational resources, and exceptional service.
We’re hiring a hands-on eCommerce Marketing Manager to drive integrated planning and cross-channel campaign execution that accelerates profitable growth for DoMyOwn.com. In this role, you will partner with marketing team members and key business stakeholders to bring campaigns to life, while evolving site and campaign reporting that drives faster, data-informed decisions. You’ll turn insights into action, align teams around priorities, manage agency and vendor partners, and improve how work gets delivered across key touchpoints to deliver on business objectives.
KEY RESPONSIBILITIES
Campaign Planning & Execution

• Maintain the integrated marketing calendar across customer acquisition, retention and lifecycle marketing, site experience, content, and creative
• Translate business goals and strategy into actionable marketing plans
• Set priorities, remove blockers, lead status and performance check-ins, and drive execution
• Partner with digital marketing team and internal stakeholders (Digital Product, Engineering, Consumer Care, Buying and Inventory, Catalog) to execute successful campaigns
  

Integrated Campaign Strategy & Orchestration

• Manage paid digital marketing agency and vendor partners setting strategy, briefs, budgets, and success metrics, improve and optimize campaigns, and set measurable performance outcomes across channels
• Lead and optimize integrated campaigns across channels to ensure consistent messaging, creative, offers, timing, branding, and customer journeys
• Coordinate key channel execution including onsite merchandising and promotions, email & SMS, search engine optimization (SEO), paid media (PPC, search, shopping, Pmax, retargeting, social, programmatic), affiliate marketing, owned social media, creative, and content
  

Performance, Insights, & Testing:

• Identify growth opportunities across traffic, conversion, AOV, category performance, cohorts, promotions, CAC/LTV, ROAS/ROI, and other KPIs
• Build and maintain reporting, dashboards, and scorecards that surface insights, enabling data-driven decision making and faster, better execution across the team
• Strengthen test-and-learn approach across the site and marketing channels; ensure measurement and post-test learnings that drive continuous improvement
  

REQUIRED EXPERIENCE & QUALIFICATIONS

• 5+ years in ecommerce, growth marketing, or digital marketing; ecommerce retail and DTC experience preferred
• Proven success leading complex cross functional B2B and B2C campaigns and programs
• Experience managing ecommerce sites, including merchandising and promotions
• Demonstrated experience managing digital marketing channels, including paid search / CPC, SEO, affiliate, social, email, video, display, programmatic,
• Hands-on experience managing paid media (Google Ads, Bing Ads, Meta Ads, TikTok Ads, display, programmatic, remarketing)
• Strong analytical skills and comfort with GA4 (or similar), tag management platforms (Google Tag Manager), and data visualization or dashboarding tools (eg, DOMO, Tableau, Power BI)
• Ability to translate data into prioritized actions and clear direction
• Experience managing agencies and vendors with measurable outcomes
• Strong communication, organization, problem-solving, and process-building skills
  

REQUIRED EXPERIENCE & QUALIFICATIONS

• Category experience in a seasonal, education driven commerce role. Pest Control or Lawn Care category experience a plus
• Experience with ecommerce platforms and tools, CMS, merchandising, personalization and recommendation applications, and experimentation or CRO platforms
• Hands on experience with Marketing Tools, including Search Console, Merchant Center, and data feed management tools
  

POSITION INFORMATION

• This position is remote and can be located anywhere within the continental United States. DoMyOwn is located in the Atlanta, GA metro area with Eastern Time Zone hours.
• Estimated annual compensation range: $70,000-$120,000. (Individual compensation is determined by a number of factors, including, but not limited to, a candidate’s experience, location, education, skills, and other relevant business considerations.)
  

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave
  

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.