Digital Marketing Strategist

Role Summary

The Digital Marketing Strategist plays a strategic and hands-on role in driving patient growth, brand visibility, and digital performance for Canadian Dental Services GP practices & Davis Orthodontics. This role is responsible for owning the digital marketing strategy end-to-end — from planning and optimization through execution and performance analysis — across multiple clinics and channels.

The Strategist partners closely with leadership and clinic stakeholders to translate business objectives into scalable, data-driven digital initiatives that increase patient acquisition, engagement, and retention.

This is a full-time, in-office position based at our Yonge & Bloor location in Toronto.

Key Responsibilities

Digital Strategy & Planning

• Own and evolve the digital marketing strategy across paid, organic, website, email, and CRM channels in alignment with organizational growth goals
• Translate business priorities (new patient acquisition, service mix, clinic performance) into integrated digital plans and quarterly roadmaps
• Identify opportunities to improve marketing efficiency, lead quality, and conversion rates across the full patient journey

Paid & Organic Media Performance

• Strategically plan, manage, and optimize paid media campaigns (Google Ads, Meta, PPC) with a focus on ROI, lead quality, and cost efficiency
• Oversee organic channel performance, ensuring SEO, content, and social efforts support long-term growth and brand authority
• Continuously test, iterate, and optimize targeting, creative, and messaging based on performance insights

SEO, Content & Brand Presence

• Lead SEO strategy including keyword research, on-page optimization, content planning, and performance monitoring
• Guide content development across websites, blogs, and social platforms to support search visibility, patient education, and brand trust
• Ensure consistent brand voice and messaging across all digital touchpoints

Social Media & Community Engagement

• Develop and oversee an organic social media strategy that strengthens brand presence, drives engagement, and supports patient acquisition
• Plan content calendars, assess platform performance, and refine approach based on audience behavior and trends

Website & Digital Experience

• Own the performance and optimization of a network of clinic websites, ensuring they are current, conversion-focused, mobile-optimized, and user-friendly
• Collaborate with internal and external partners to improve UX, CRO, and site performance
• Lead the CDS website modernization project.

CRM, Email & Marketing Automation

• Lead email marketing and CRM automation strategies to support lead nurturing, patient engagement, and retention
• Leverage automation and personalization to improve lifecycle communications and patient experience

Analytics, Reporting & Optimization

• Define, monitor, and report on key performance indicators (KPIs) across all digital channels
• Translate data into clear insights and actionable recommendations for leadership
• Use performance data to guide budget allocation, campaign optimization, and strategic decision-making

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 3–5+ years of experience in digital marketing with demonstrated ownership of strategy and performance
• Strong expertise across paid media, SEO, social media, email marketing, content, and analytics
• Experience managing multi-channel campaigns with a focus on measurable outcomes
• Proficiency with digital marketing platforms and tools (Google Analytics, Google Ads, Meta, CRM systems, marketing automation tools)
• Strong analytical mindset with the ability to connect data to business outcomes
• Excellent communication skills and ability to work cross-functionally

Preferred Experience

• Experience in healthcare, dental, or regulated service industries
• Experience managing marketing across multiple locations or brands

This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply.

Canadian Dental Services is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please inform us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.