Digital Marketing Specialist

Black Tie Transportation has built a reputation as the premier ground transportation provider for discerning executives and luxury travel to and from any destination in the world. Based in the San Francisco Bay Area, our overriding goal is to provide each customer with outstanding transportation experiences by establishing and adhering to the highest possible standards of quality, safety, and dependability.

Black Tie is looking for an eager Marketing Manager to join our team and own the creative approach to our digital marketing strategies. If you enjoy working in a small team, fully owning projects to completion and you're up for a challenge - this position is for you!

Responsibilities

Drive end-to-end development of impactful storytelling campaigns, from strategic ideation to content/asset creation for key brand initiatives

Closely monitor, measure and report campaign performance

Proactively communicate to ensure that leadership remain updated on any changes in general direction or deadlines

Manage key promotional events, including content creation, creative review, change and execution

Regular reporting and recapping of promotions

Brainstorm with team to craft compelling, content-forward emails for the brand

Develop outside-the-box marketing ideas to acquire and retain customers across marketing channels

Works closely and effectively with the CEO and COO to keep him/her well informed of upcoming commitments and responsibilities, following up appropriately

Qualifications

BA/BS degree in business, marketing, economics, finance or equivalent hands-on experience considered

2+ years of experience in growth, performance and/or digital marketing

Experience working in Constant Contact, Adobe, Facebook Ads, Google Ads, Google Analytics, etc.

Experience with A/B and multivariate tests

Excellent communication skills

An ability to think strategically and outside of the box

Ability to work with little supervision and maintain a high level of performance