Marketing Technology Product Lead

Bausch + Lomb is a premier global eye health organization dedicated to enhancing vision for millions around the world. Our mission is clear: to help you see better, to live better.

With a diverse portfolio of over 400 products, we are committed to meeting our customers' eye health needs throughout their lives. Founded over 170 years ago, our brand is trusted by millions, and we continue to lead in eye health advancements with our dedicated team of approximately 13,000 employees across nearly 100 countries.

The Marketing Technology Product Lead will spearhead the optimization and advancement of Bausch + Lomb’s marketing technology ecosystem, enhancing digital marketing efforts across Consumer and other business units. This role requires a blend of strategic vision and practical execution, ensuring our MarTech capabilities deliver impactful results through data-driven strategies, efficient distribution, innovative design, and robust measurement.

Key Responsibilities

• Develop and implement a comprehensive MarTech strategy aligned with business goals to enhance measurement, distribution, decision-making, design, and data capabilities.
• Own and continuously evolve the MarTech product roadmap, prioritizing features that boost digital marketing effectiveness and return on investment (ROI).
• Lead Agile MarTech operations, including backlog management, sprint planning, collaboration across teams, and ongoing improvement.
• Implement and improve tools for marketing performance analytics, including MMM and Google Analytics.
• Oversee the integration and management of distribution platforms for Email/SMS, Social, and Web communications.
• Develop and enhance decision-making engines, customer scoring models, and offer management systems.
• Promote user-centric design for campaign assets by utilizing digital asset management and workflow tools, supporting efficient production processes.
• Lead initiatives for data onboarding, integration, consent management, and audience management for effective customer engagement.
• Establish standards for data hygiene, governance, and naming conventions to ensure accurate reporting and segmentation.
• Facilitate the integration of external media and commerce platforms to ensure seamless data flow and unified measurement across all channels.
• Collaborate with IT, marketing, commercial teams, and agencies to align and integrate MarTech initiatives effectively.
• Manage relationships with key MarTech vendors and platforms, ensuring optimal performance.
• Encourage the adoption of AI technologies across the consumer journey to enhance personalization, efficiency, and overall campaign success.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
• At least 5 years of experience in marketing technology, product ownership, or digital marketing roles.
• Demonstrated success in implementing and optimizing MarTech solutions.
• Expertise in at least three of the following areas: Measurement, Distribution, Decisioning, Design, or Data.
• Strong understanding of digital marketing strategies, data analytics, and marketing automation tools.
• Experience with relevant platforms such as SFMC, Data Cloud, Optimizely, or Google Analytics.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a matrix environment, building connections across functional groups and influencing stakeholders effectively.
• Familiarity with Agile methodologies, including Scrum and SAFe, and experience managing marketing backlogs and team metrics.
• Adept at coordinating and managing multiple projects with a keen eye for detail.
• Strong analytical and problem-solving capabilities with a focus on data-driven decision-making.
• Proven business judgment and financial acumen.

All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For positions requiring disclosure of compensation, the starting salary for this role ranges from $175,000.00 to $215,000.00, with actual compensation depending on a variety of factors.

U.S.-based employees may qualify for short-term and/or long-term incentives, as well as participate in medical, dental, and vision insurance, disability and life insurance, a 401(k) plan with company match, tuition reimbursement for select degrees, and wellness benefits.

Applicants must be authorized to work for any employer in the U.S., as we are unable to sponsor work visas at this time.