Digital Marketing Specialist (Hybrid)

Company Overview

The Alberta New Home Warranty Program Group of Companies (ANHWP Group), is Alberta’s most experienced and most trusted new home warranty provider, inspector and educator for homebuilders. As Alberta’s leader in new home warranty products and services for 50 years, we continue to raise the bar to meet the needs of homeowners and our Builder Members.

This position resides with The Alberta New Home Warranty Program (ANHWP) and works alongside The New Home Warranty Insurance (Canada) Corporation (NHWICC) and the Professional Home Builders Institute of Alberta (PHBI) and Dweller Home Services.

Position Summary

The Digital Marketing Specialist leads the planning, execution, optimization, and measurement of all digital marketing initiatives across the organization. This role manages marketing automation, website performance, SEO/SEM, analytics, and campaign tracking to drive engagement, visibility, and lead generation. Working closely with the Content & Creative Specialist and Marketing Engagement Coordinator, the Digital Content Specialist ensures all digital touchpoints—email, social, web, and paid—are data-informed, efficient, and aligned with business objectives.

Work location

Calgary, Alberta

This position is required to be in office at least one day per week and must have the flexibility to occasionally work outside regular hours to support events or campaign launches.

Responsibilities

The primary responsibilities of the Digital Marketing Specialist

Digital Strategy & Paid Advertising - enhancing the organization’s online presence and reach through targeted digital initiatives

Digital Campaigns & Marketing Automation - Oversee the planning, setup, optimization, and tracking of digital marketing campaigns across platforms

Website Management & SEO - Maintain the performance and integrity of company websites and portals.

Collaboration & Cross-Team Support - Work as a digital subject matter expert across the marketing functions

Analytics & Reporting - Provide actionable and timely insights through comprehensive reporting on digital performance.

Education

• Degree or diploma in Marketing, Digital Marketing, Communications, Business or related field
• Commitment to continuous professional development in digital marketing, analytics, and marketing technology

Experience

Knowledge

• Strong understanding of Key Performance Indicators (KPIs), conversion metrics, and digital engagement measurement
• Hands-on experience with marketing automation, email campaigns, segmentation, and lead nurturing workflows
• Experience with campaign tracking methodologies (UTMs, conversion tracking, analytics tools)
• Working knowledge of SEO best practices, keyword optimization, and search visibility strategies
• Experience supporting paid digital and social campaigns, including performance monitoring and optimization recommendations
• Exceptional reporting and dashboard-building skills, with the ability to translate data into actionable insights
• Knowledge of CRM systems and marketing technology platforms (Salesforce experience considered a strong asset)
• Experience with content management systems
• Understanding of website best practices, including user experience (UX), accessibility, performance, and quality assurance
• Experience identifying digital optimization opportunities across email, web, paid, and social channels
• The following are considered assets:

o Experience developing full-funnel digital marketing strategies

o Experience with heatmapping, A/B testing, or UX optimization tools

o Basic knowledge of HTML/CSS

Position Competencies

• Strong project and time management skills, with the ability to manage multiple campaigns and priorities
• Data-driven mindset with analytical and problem-solving strengths
• Optimization-focused, continuously seeking performance improvements
• High attention to detail, particularly in tracking and system accuracy
• Ability to work under minimal supervision, be proactive, and take ownership of digital initiatives
• Strong communication and interpersonal skills (written, visual, and verbal)
• Collaborative team player able to work cross-functionally
• Strategic thinker with sound judgement

Why you should join us

Exciting social committee with various in person and virtual activities for everyone

• Annual short-term incentive pay (bonus program)
• Paid sick time and generous flex days, including paid volunteer time so you can give back to the community
• Medical, dental and vision benefits
• Choice of Health Spending Account or Lifestyle Spending Account
• Pension plan (RPP company matching)
• Access to more than 100 corporate and technical training courses for our employee

Also, you will be part of a company that supports and engages in:

• An Equity, Diversity, Inclusion and Belonging Committee strategy
• Performance Management Program
• Supportive leadership to develop your full potential
• More than 15 different countries and cultures represented in our workforce
• Progressive corporate culture that supports our greatest assets – our people
• Great Place To Work Certified in Canada for 2024 and 2025

Apply Today

If you’re looking for a dynamic work environment, competitive employment conditions, and an opportunity to make a difference, we invite you to apply online with an updated resume.

We thank all applicants for your interest in this role. Our People & Culture team will only contact those selected for an interview.

Please note

Only candidates permitted to work in Canada will be considered for this opportunity.