Digital Advertising Strategist (Meta & Google Ads)

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta & Google Ads and possibly other platforms, such as LinkedIn and TikTok
• Analyze performance data and turn insights into action
• Improve KPIs including ROAS, CPA, CTR, and conversion rate
• Lead strategic direction for ad creative, messaging, and landing pages
• Monitor campaign health and proactively identify scaling opportunities
• Present strategy and performance insights clearly to internal team members
• Attend virtual meetings during U.S. business hours (8am–5pm CT)

Requirements

• 3+ years of direct, hands-on campaign management (not just oversight)
• 3+ years of experience with Meta and Google Ads
• Proven experience managing $10K–$100K+ monthly budgets
• Proven experience coordinating with teams to achieve account success
• Strong understanding of campaign structure, targeting, tracking, and reporting
• Ability to interpret Data Studio or Ads Manager reports and extract actionable insights
• Experience with both B2B and D2C accounts
• U.S. residency required (Texas preferred but not required)
• Strong written and verbal communication skills in English
• Ability to work independently in a remote environment

Preferred

• Experience with GoHighLevel
• Familiarity with ChatGPT / OpenAI GPT tools
• Multi-account agency experience
• Landing page & creative strategy input
• Product margin analysis experience