Part-Time E-Commerce Growth Strategist - Shopify

Client Overview: Our client is a luxury fashion brand and they are seeking a Part-Time Ecommerce Growth Strategist to join their team.

Role Overview: The Part-Time Ecommerce Growth Strategist will own growth strategy across the entire ecommerce funnel. This role is responsible for analyzing performance data, identifying revenue opportunities, and delivering clear, actionable recommendations to improve traffic, conversion rates, average order value, and overall sales performance.

• *This position requires a highly analytical and strategic thinker who can translate Shopify and GA4 data into structured weekly insights tied directly to revenue impact.

Part-Time Ecommerce Growth Strategist Responsibilities:

• Analyze full funnel performance
• Identify drop-off points and recommend UX improvements
• Optimize product detail page structure, messaging, merchandising, and layout
• Improve checkout experience and reduce cart abandonment
• Recommend AOV optimization strategies
• Identify keyword opportunities for collections and product pages
• Improve collection page structure for search visibility
• Analyze organic traffic performance and ranking gaps
• Recommend technical SEO improvements
• Develop strategies to increase qualified organic traffic
• Recommend featured collections and products based on performance data
• Use analytics and click behavior to guide merchandising decisions
• Identify underperforming collections and repositioning opportunities
• Provide data-backed merchandising direction
• Performance summary with key KPIs
• Revenue insights by collection and product
• AOV and repeat purchase behavior insights
• Organic search performance updates
• Estimated revenue impact of recommendations
• Develop and maintain Shopify and GA4 dashboards with clear KPIs
• Validate Shopify vs GA4 reporting accuracy and resolve discrepancies
• Translate analytics into actionable recommendations aligned with revenue and profitability goals

Part-Time Ecommerce Growth Strategist Qualifications:

• Proven experience scaling Shopify ecommerce brands
• Strong background in conversion rate optimization (CRO) and ecommerce UX
• Deep understanding of GA4 and Shopify analytics
• Experience building dashboards and validating tracking accuracy
• Strong SEO expertise for ecommerce
• Understanding of fashion buying behavior and merchandising strategy
• Strategic thinker who ties recommendations directly to revenue impact
• Ability to work independently and deliver structured weekly insights