Senior SEO and Web Specialist

A company is looking for a Senior SEO & Web Specialist responsible for leading SEO and web content initiatives across multiple brands.

Key Responsibilities

Define and execute SEO and Generative Engine Optimization (GEO) strategies across digital properties

Develop and implement SEO-driven content plans and optimize web content based on performance data

Build and maintain website pages using WordPress, ensuring alignment with SEO and accessibility standards

Required Qualifications

Bachelor's degree in Marketing, Business, Information Technology, or a related field, or equivalent experience

5+ years of experience in SEO, web content management, or digital marketing roles

Demonstrated ownership of SEO strategy with hands-on CMS execution

Strong hands-on experience with WordPress and Gutenberg block-based editing

Deep understanding of SEO fundamentals and content optimization best practices