Senior Lead, Marketing Analytics

A company is looking for a Senior Lead, Marketing Performance Analytics & Revenue Operations.

Key Responsibilities

Drive insight generation across B2B marketing channels to evaluate and accelerate business growth

Oversee a small team to deliver recommendations, build dashboards, and automate insights for marketing and sales stakeholders

Lead analytics projects, including developing attribution systems and evaluating performance across key marketing channels

Required Qualifications

Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio

5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics

Proficiency in SQL and Power BI

Experience with CRM, Marketing, and Sales Platforms

Strong understanding of multi-touch attribution and B2B funnels