Paid Media Marketing Manager

A company is looking for a Paid Channels Marketing Manager to lead and optimize paid media campaigns, primarily focusing on Google's ad suite.

Key Responsibilities

Manage and execute paid media strategy across Google Ads and Meta Ads Manager

Analyze campaign performance and identify growth opportunities through testing and optimization

Collaborate with the creative team to develop and refine performance-oriented ad concepts

Required Qualifications

5-8+ years of experience in performance marketing or paid media management

Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube

Strong hands-on experience with Meta campaigns and familiarity with other paid channels

Highly analytical with experience in data interpretation and analytics tools

Proven ability to scale paid media programs while optimizing for CPA and efficiency