Marketing Analytics and Date Platforms Lead

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Lead enterprise marketing and analytics initiatives by delivering advanced data insights, owning the Marketing & Analytics Datamart (MAD), and driving modernization to cloud‑based platforms. This role blends hands‑on analytics leadership, data governance, and cross‑functional influence to enable high‑quality, compliant, and scalable data solutions.

Key Responsibilities

• Lead advanced analytics efforts by integrating large, complex datasets and translating insights into actionable business recommendations.
• Apply statistical and analytical techniques to identify trends, measure outcomes, and inform strategic decisions.
• Present insights clearly to senior stakeholders to drive data‑informed action.
• Serve as functional owner and subject matter expert for the Marketing & Analytics Datamart (MAD).
• Govern platform enhancements, maintenance, data quality, and reliability standards.
• Partner with Risk and Governance teams to ensure audit readiness and compliance with banking policies.
• Lead migration of marketing analytics use cases from on‑prem environments to cloud platforms.
• Promote cloud best practices, scalable patterns, and modern tooling.
• Remove technical and process barriers and guide teams through migration efforts.
• Collaborate extensively with business, analytics, and engineering partners to align data solutions to business needs.
• Manage stakeholder relationships across a matrixed organization.
• Support intake, prioritization, and sequencing of analytics enhancements and migration initiatives.
• Advise on documentation, training, metadata, and onboarding best practices.

Basic Qualifications

• Bachelor’s degree in a related field, or equivalent work experience
• Six to eight years of statistical and/or data analytics experience

Preferred Skills / Experience

• Advanced experience with analytics and statistical tools (e.g., SQL, SAS, Excel).
• Experience with relational and analytical databases and cloud platforms (e.g., Azure, Databricks, Snowflake).
• Strong background in advanced analytics, predictive modeling, and data visualization.
• Demonstrated leadership in data governance, quality, and risk management.
• Experience supporting marketing analytics and financial services data.
• Strong communication, stakeholder management, and influencing skills.
• Experience operating in agile, highly matrixed environments.

Core Competencies

• Strategic analytical thinking
• Executive‑level communication
• Ability to lead through influence
• Sound judgment in complex, regulated environments

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

This position is not eligible for visa sponsorship.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.