Manager, Marketing & Social Media

Job Description

:About the role

Sun Life is seeking a strategic marketing manager to support the growth of our global brand across omnichannel marketing initiatives. This role manages Sun Life’s global social media presence and tracks the performance of brand marketing investments to drive awareness, engagement, and positive brand perception.

Reporting to the Director, Marketing Strategy and Growth, you will help shape brand marketing strategy, lead social media planning and delivery across global channels, and deliver clear insights on campaign performance and ROI. You will work closely with regional marketing teams to ensure consistent brand execution and identify opportunities to optimize impact.

This role is well-suited to a fast learner and versatile marketer who thrives at the intersection of brand storytelling, media strategy, and data-driven optimization, and who is comfortable navigating and stewarding a trusted global brand within a complex, matrixed organization.

What will you do?

Global Marketing

• Track and report global marketing fund allocations and campaign progress with business group teams
• Contribute data‑driven insights in cross‑functional forums to support consistent global brand execution
• Identify brand and corporate storytelling opportunities, with a focus on social media
• Plan and manage content across Sun Life’s primary social channels using enterprise platforms
• Ensure consistent, high‑quality application of the Sun Life brand across regions
• Brief internal and external partners to deliver channel‑appropriate, audience‑led marketingPerformance, Insights & Growth
• Analyze brand performance and marketing effectiveness to inform investment decisions
• Track and report ROI and key performance metrics for executive audiences
• Monitor competitive activity and social trends; surface actionable insights
• Recommend optimization opportunities based on performance and social listening
• Ensure all social content meets legal, regulatory, and compliance requirements
• Partner with Corporate Communications on reputation management and corporate initiativesWhat do you need to succeed?
• 4 to 6+ years of experience in brand, growth, or digital marketing roles
• Strong communication and influencing skills
• Experience managing marketing budgets and performance tracking
• Drive project initiatives from conception through successful completion, coordinating cross-functional stakeholders across owned, paid, and video-led marketing channels
• Strong ability to synthesize data into clear, executive ready insights
• Comfort working cross functionally in large, matrixed organizations
• Solid understanding of social media best practices, algorithms, and KPIs (especially LinkedIn and Instagram)
• Hands on experience with enterprise social media management tools
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.Preferred Skills:
• Bilingualism (English and French)What's in it for you?
• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 20 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financialRecent Awards:
• We are honoured to be recognized as a 2022, 2023, 2024 and 2025 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023