Director, E-Commerce

Company Description

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

Job Description

The Opportunity

12-month Contract

Reporting to the VP of Marketing and E-commerce, you serve as thought leader in aligning digital marketing strategy with business goals and objectives. You act as a resource, advisor, mentor, and evangelist of all things digital. Collaborates with the VP Marketing & E-commerce and cross functionally to develop e-commerce strategy and plans in line with Brand objectives and overall business growth strategy, which delivers a 360-customer experience.

What you do

• In collaboration with VP Marketing & E-commerce, determines quantitative and qualitative objectives for web site and elaborates desired experience of web users.
• Develops annual and long-term plans, sales, profitability and gross margin targets based on e-commerce metrics and marketing objectives. Is responsible for reaching those targets.
• Working with media agency and/or internal media team, define measurement framework and digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend.
• Development, coaching and management of online subject matter experts
• Regular meetings with teams to review results, provide recommendations for future improvements. Look for opportunities to leverage past successes and re-use technology.
• Oversee the development, management, and optimization of the organic search practice. Ensure brands leverage search practice findings and recommendations.

Qualifications

Who you are

• University Degree in a field related to this position. Marketing, Business, e-commerce. Master’s degree an asset.
• Bilingual French and English
• Minimum 5 years of e-commerce, digital or online marketing experience
• Understanding of audience building strategies
• Superior analytic skills, using performance data to optimize current campaigns and identify new opportunities, Experience of using web analytics packages such as Google Analytics essential.
• Creative thinking and problem solving skills, with the ability to thrive in a fast paced environment and oversee multiple projects at once
• Experience leading multi-disciplinary team of high-performing individuals

Additional Information

What Sets Us Apart

• Ultimate Flexibility*: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-Being First: Access a comprehensive benefits program designed to take care of you.
• Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive Discounts*: Enjoy 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards*: Refer your professional network and earn a bonus for helping us grow our talented team
• Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
• Certain conditions apply

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

Reitmans (Canada) Limited is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace where everyone belongs. If you are contacted for an employment opportunity, please advise us of any accommodation required throughout the recruitment process. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

We thank all applicants. Only selected candidates will be contacted.