Manager, Growth Marketing

Position Overview

REEF, a premium footwear brand built on a deep love for the beach, surf culture, and sustainability, is seeking an enthusiastic Growth Marketing Manager to lead our paid media strategy for the Ecommerce business. Reporting to the Sr. Director of Digital Marketing and collaborating with cross-functional teams, you will drive revenue and profitability through full-funnel, cross-channel strategies in a fast-paced environment. This full-time, exempt role requires a hybrid schedule (3 days onsite at our HQ in Carlsbad and 2 days remote).

Key Responsibilities

• Paid Media Strategy:
• Translate business priorities, performance forecasts, and brand objectives into actionable media plans across paid social, search, audio, display, and video.
• Plan the customer journey with consideration for channel activations, merchandising priorities, and site funnels to drive conversion.
• Partner with Brand Marketing to ensure campaign consistency from awareness through conversion and co-author integrated media plans.
• Collaborate on creative strategy and brief development to ensure assets meet media requirements and performance goals.
• Media Measurement and Marketing Analytics:
• Utilize multi-touch attribution, marketing mix modeling, and incrementality testing to inform media investment decisions and set KPI targets.
• Ensure accurate digital data collection, tracking, and adherence to analytics conventions across platforms.
• Develop reporting and visualizations to provide real-time results, enabling swift decision-making and trend identification.
• Coordinate the design, execution, documentation, and analysis of channel testing to optimize campaign effectiveness.
• Partner Management and Execution:
• Build strong relationships with agency and platform partners to drive efficiency, accountability, and innovation.
• Develop and manage daily budget plans with responsibility for forecasting, pacing, and performance.
• Oversee campaign execution and continuously optimize performance.
• Adopt and improve systems that support go-to-market planning, team collaboration, and on-time delivery.

Required Qualifications

• 5+ years of performance marketing experience at a high growth DTC or ecommerce brand.
• Hands-on experience with at least two ad platforms (e.g., Meta, Google) with the ability to review account setups, identify issues, and resolve errors.
• Proven ability to lead agency partners, and communicate clearly with peers and leadership while collaborating cross-functionally.
• Strong understanding of digital marketing performance KPIs and the levers that influence results.
• Experience with marketing measurement approaches including multi-touch attribution, marketing mix modeling, and incrementality testing.
• Ability to build or improve processes to enhance team coordination and efficiency.
• Ability to forecast and work backward from KPIs to set measurable goals, develop plans, and optimize strategies.
• Highly analytical with strong critical thinking and communication skills.
• Adaptable, entrepreneurial, and comfortable working in a fast-paced environment while staying organized.
• Familiarity with marketing technology, QA, and data tracking for paid performance marketing.
• Understanding of product feed data and its use in dynamic marketing.
• Strong reporting skills with the ability to tailor insights for different audiences; familiarity with tools like Northbeam Analytics, Monday.com, DOMO, and Shopify is a plus.
• Experience in both ecommerce and Amazon marketplaces is a plus.
• Must be able to carry, lift, and move up to 50 pounds.
• Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
• Minimum of 5 years' experience supporting eCommerce/Marketing functions for a high growth DTC business.

Benefits & Perks

• Hybrid Work Schedule: 3 days onsite at our HQ in Carlsbad and 2 days remote.
• Compensation: $105–$115k salary range (final compensation determined by qualifications and experience).
• A culture committed to sustainability, employee empowerment, and social responsibility.
• Equal Opportunity Employer fostering a diverse and inclusive environment.
• Reasonable accommodations provided upon request.
• Additional benefits and compensation details will be shared during the offer process.