District Event Marketing Manager - Roofing
Leaf Home- *Position Summary:** The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they are responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution.
- *Essential Duties and Responsibilities:**
- Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
- Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
- Responsibility for budgeting and staffing for identified local events.
- Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
- Manage event marketing material and equipment set up and tear down.
- Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
- Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
- Track and report event metrics to evaluate performance and ROI of events.
- Responsible for exceeding sales lead quotas based on established KPIs.
- Performs other duties as assigned by supervisor.
- *Experience and Minimum Qualifications:**
- Bachelor's degree preferred, or equivalent combination of education, training, and experience.
- 2+ years in a managerial position.
- Strong recruiting and training skills.
- Experience with large-scale budgeting and planning.
- Excellent written and verbal communication skills.
- Self-starter with the ability to manage and develop others.
- Ability to handle multiple priorities at one time.
- Strong planning and organizational skills.
- Knowledge of current best practices and new strategies for event marketing.
- Ability to work evenings and/or weekends and pre-scheduled events
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
- Hold oneself accountable and responsible while being self-driven in accomplishing goals.
- Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
- Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
- Must hold a valid driver’s license and have reliable transportation to and from assigned events.
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
- *Preferred Knowledge, Skills, Abilities or Certifications:**
- Experience in lead generation and/or experiential marketing.
- Previous management position(s) in Direct-to-Consumer marketing.
- Experience in multi-unit management.
- Previous experience in home improvement event marketing.
- *Travel Requirements:**
- More than 50% domestic travel required.
- *Overtime/Additional Hours Requirements:**
- Additional hours may be required (exempt positions).
- *Physical Requirements:**
- Normal office environment and field office/manufacturing/construction environment.
- Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
- Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
- *About Erie Home:**
Erie Home has been a trusted name in the home improvement industry since the 1970s. Today, we’re proud to be the **#1 residential roofing company** in America, with over 100 offices nationwide. We’re expanding fast, and we want passionate, driven individuals to grow with us!
If you’re eager to work hard, earn big, and grow quickly in a high-energy environment, this is the opportunity for
Job Type
- Job Type
- Full Time
- Location
- Garner, NC
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