Senior Marketing Analyst, Employee Benefits

Position Overview

JOIN THE GIBSON TEAM AND FIND YOUR EDGE! Our incredible team is dedicated to exceptional service and continuous growth. The Senior Marketing Analyst (SMA) supports the Employee Benefits practice by gathering, analyzing, and presenting insurance market data, preparing proposals, evaluating plan design options, and delivering strategic benefits solutions for clients. This role ensures that marketing, quoting, benchmarking, and analytical functions are completed accurately and professionally, in line with Gibson’s commitment to proactive client service.

At Gibson, our core values—Create a Great Experience, Do the Right Thing, Play for Each Other, Pursue Growth, and Own Your Future—drive our culture and define how we serve our clients.

Key Responsibilities

• Gather data for quotes, review current benefits and plan amendments, and collaborate with marketing to prepare RFPs.
• Analyze market summaries and present proposals to internal teams and clients.
• Audit renewals for completeness and accuracy.
• Maintain awareness of employee benefits and healthcare issues, including applicable legislation and industry trends.
• Track marketplace developments, carrier changes, product innovations, and competitor movements.
• Conduct assessments and participate in roadmap discussions tied to the Gibson GPS process.
• Keep colleagues and leadership informed of major developments and renewal outcomes.
• Partner with service teams and practice leaders to ensure deliverables and timelines are met.
• Submit activity reports, participate in team/producer meetings, and complete expense reports as required.
• Serve as backup support to team personnel when needed.
• Maintain confidentiality of all client and company information.

Required Qualifications

• Prior insurance experience, preferably in an Employee Benefits advisor or analyst role.
• Current Life & Health license.
• Demonstrated analytical and problem-solving capabilities.
• Proficiency in Microsoft Outlook, Word, and Excel.
• Strong presentation and communication skills.
• Bachelor’s degree preferred; CEBS designation a plus.

Preferred Qualifications

• Experience in employee benefits, preferably in an agency setting.
• Skilled at gathering data, analyzing information, and solving complex problems.
• Energized by presenting findings and supporting strategic decision-making.
• Excellent communication skills, both written and verbal.
• Comfortable working independently as well as part of a collaborative team.

Benefits & Perks

• Founded in 1933
• Majority Employee-Owned
• Business Insurance Top 100 U.S. Broker
• Designated as one of the Best Places to Work
• Multiple locations across the U.S. (South Bend, IN; Fort Wayne, IN; Indianapolis, IN; Chicago, IL; Kalamazoo, MI; Phoenix, AZ; Tucson, AZ; Salt Lake City, UT)
• Member of the Unison Risk Advisors platform
• Comprehensive benefit offering available to choose from