Digital Marketing / E-Commerce Marketing Specialist

Job Overview

We are seeking a highly capable, hands-on Digital Marketing Specialist to fully own and execute all aspects of our e-commerce marketing. This role combines strategy and execution across paid media, email marketing, creative production, SEO, and product data management.

You will be responsible for driving online revenue growth while independently managing campaigns from concept to execution — including building ads, designing creatives, launching campaigns, and optimizing performance.

Key Responsibilities

1. Paid Media Management (Meta + Google)

• Plan, launch, and optimize campaigns across:
• Facebook / Instagram (Meta Ads)
• Google Ads (Performance Max, Search, Shopping, Display)
• Manage full funnel strategy (prospecting, retargeting, retention)
• Build and test audiences, creatives, and offers
• Continuously optimize for ROAS, CPA, and revenue growth
• Analyze performance and scale winning campaigns

2. Email & Retention Marketing

• Own the full email marketing calendar (campaigns + flows)
• Build, design, and deploy emails (no external designer needed)
• Create:
• Promotional campaigns
• New arrivals launches
• Abandoned cart flows
• Post-purchase flows
• Segment audiences and optimize for conversion and retention

3. Creative Production (Ads + Email)

• Design and produce:
• Static ads
• Basic video edits (preferred but not required)
• Email creatives
• Maintain brand consistency across all marketing channels
• Rapidly test new creative angles and concepts

4. SEO & Website Optimization

• Optimize product pages, collections, and content for SEO
• Conduct keyword research and implement on-site improvements
• Improve organic traffic and conversion rates
• Collaborate on site structure, landing pages, and UX improvements

5. Shopify Product Management

• Manage and prepare bulk product uploads via Shopify CSV
• Ensure accuracy of:
• Product titles, descriptions, tags
• Pricing and variants
• Images and metadata
• Coordinate timely uploads for new arrivals and launches
• Optimize product data for both ads and SEO

6. Analytics & Reporting

• Track and report on key KPIs:
• ROAS
• Conversion rate
• AOV
• CAC
• Use tools like:
• Shopify Analytics
• Google Analytics
• Meta Ads Manager
• Provide actionable insights and recommendations

Skills & Experience

• 3–7+ years in e-commerce digital marketing
• Strong experience with:
• Meta Ads
• Google Ads (especially Performance Max + Shopping)
• Email platforms (Klaviyo preferred)
• Basic graphic design skills (Photoshop, Canva, etc.)
• Experience working with Shopify
• Familiarity with feed management tools (like GoDataFeed)
• Comfortable working with CSVs and product data
• Strong understanding of fashion/apparel marketing

Nice to Have

• Experience with influencer/UGC campaigns
• Basic video editing (CapCut, Premiere, etc.)
• Experience scaling multi-store or multi-brand e-commerce businesses

Core Traits

• Extremely hands-on executor
• Strong ownership mentality
• Fast, efficient, and comfortable managing multiple priorities
• Data-driven but also creative

Success Metrics

• Achieve and maintain target ROAS (e.g. 4X+)
• Consistent revenue growth from paid and owned channels
• High-performing email campaigns contributing meaningful % of revenue
• Fast, accurate product uploads for every new drop
• Continuous creative testing and improvement

Fairweather welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Also, we continue to embrace diversity and support an inclusive work environment.

Job Type: Full-time

Pay: $55,000.00-$65,000.00 per year

Benefits

• Dental care
• Life insurance
• On-site parking

Application question(s)

• How many years of experience do you have with Meta Ads and Google Ads?
• Which email marketing platforms have you used?

Work Location: In person