AVP, eCommerce Operations

What you'll do

The Associate Vice President (AVP), eCommerce Operations is accountable for the overall leadership and performance of end‑to‑end eCommerce operations, ensuring a stable, scalable, and efficient operating model that supports profitable growth and a consistent customer experience. The role provides executive oversight across Online Order execution, Ship‑to‑Home, and Endless Aisle / Online Assortment fulfillment.

Working in close partnership with leaders across Store Operations, Digital Product, IT, Fraud, Contact Centre, Transportation, and external partners, the AVP ensures operational readiness, reliability, and continuous improvement. The role balances near‑term operational delivery with longer‑term capability development aligned to enterprise priorities.

End‑to‑End eCommerce Operations

• Provide executive leadership and accountability for Online Order execution, Ship‑to‑Home, and Endless Aisle / Online Assortment fulfillment.
• Establish and evolve operating models, governance, and controls that support business growth, peak periods, and new Digital capabilities.
• Ensure operational strategies and plans align with enterprise financial objectives, customer experience standards, and strategic priorities, including eCommerce penetration and cancellation reduction.

Cross‑Functional Integration & Operational Readiness

• Lead cross‑functional alignment across Store Operations, Digital, IT, Fraud, Contact Centre, and Transportation to enable effective eCommerce execution.
• Own operational readiness for Digital releases, including deployment coordination, stabilization, and issue management.
• Ensure new capabilities are effectively embedded into day‑to‑day operations with clear ownership and sustainable processes.

Online Assortment / 2P Operations

• Provide oversight of vendor onboarding, compliance, and ongoing operational performance for online‑exclusive assortments.
• Govern product availability, orderability, ASN performance, aged orders, and vendor service‑level adherence.
• Maintain senior‑level relationships with external platforms, EDI partners, and transportation providers to support reliable and cost‑effective fulfillment.

Customer Experience & Incident Management

• Accountable for customer experience outcomes driven by eCommerce operations, including order reliability, service recovery, and Net Promoter Score (NPS).
• Lead enterprise‑level operational incident management, escalation, and root‑cause resolution.
• Partner with Fraud and Contact Centre leaders to balance sales growth, risk mitigation, and service quality.

People Leadership & Organization Effectiveness

• Lead and develop a multi‑disciplinary organization of leaders and managers across eCommerce Operations and Digital Experience Integration.
• Establish clear accountabilities, performance expectations, and development plans to build leadership depth and capability.
• Foster a high‑performance culture focused on operational discipline, collaboration, continuous improvement, and customer outcomes.

Key Performance Measures

• Order cancellation rates and fulfillment reliability
• Customer experience and Net Promoter Score (NPS)
• Execution of operational plans and readiness for peak and promotional events
• Stability and performance of eCommerce operations
• Vendor compliance and service‑level performance

What you bring

• Extensive leadership experience in eCommerce, Digital Operations, Omnichannel Retail, or a comparable operational environment.
• Demonstrated ability to lead large, complex, cross‑functional teams within a matrixed enterprise.
• Strong knowledge of eCommerce fulfillment, digital release integration, vendor ecosystems, and customer service operations.
• Proven capability translating enterprise strategies into scalable and disciplined operational execution.
• Enterprise and operational leadership
• Cross‑functional influence and stakeholder management
• Clear and effective executive communication
• Change leadership and continuous improvement
• Customer‑focused decision making

#LI-RM1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.