Creative Lead, Digital & eCommerce

Location

Toronto

Address

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title

Creative Lead, Digital & eCommerce

Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

Job Purpose

To inspire and deliver great creative work for all Canada Goose Digital and eCommerce marketing initiatives. To push the boundaries of creativity and the abilities of the team and find new, unexpected ways to drive customer engagement and generate buzz for the Canada Goose brand.

About The Role

• Provide executional oversight for all Digital and eCommerce creative programs and marketing deliverables
• Lead and execute projects from concept to completion for a wide range of Digital marketing outputs such as digital campaigns, short-form video, interactive web experiences, varieties of social content, and eCommerce photoshoots
• Inspire and mentor teams of various levels to reach their full potential and produce the best work possible by adapting to each individuals’ style of communication and motivations
• Successfully communicate (present and sell-in) creative ideas and their rationale to partners within the marketing department as well as other common collaborators like product design, wholesale, retail, and eCommerce teams
• Keep internal clients abreast of progress and adapt to any changes in creative through the course of project work
• Work closely and collaboratively with the creative production team to bring ideas to life on time and on budget
• Storyboard or translate ideas to the creative team of art directors and designers
• Lead brainstorming/creative sessions to generate ideas
• Revise content and presentations to provide effective feedback to the team to approve the highest quality work for production
• Own the visual identity for both internal and external brand communication components such as graphic design and typography as it pertains to Digital and eCommerce channels
• Lead the online experience and interactive design of canadagoose.com
• Management of the global creation, production, and distribution of Digital assets globally
• Localization of global digital/eCommerce assets and creation of local or regional creative assets working in close cooperation with regional leaders as necessary
• Understanding and adherence to the creative production budget; establishing and maintaining external partnerships with design and production agencies.
• Provide the brand with strategic direction for how the brand comes to life in our activations
• Hire, develop, and manage the creative team

About You

• 10 to 15 years of successful brand marketing leadership experience covering both creative agency and complex corporate environments gained on the global scene delivering an aesthetic to an apparel or retail brand
• Experience with effective storytelling through social media channels such as Facebook, Twitter, and Instagram
• Experience building and leading amazing creative teams

Knowledge, Skills and Attributes

• Ability to perform effectively under tight deadlines with high degree of uncertainty
• Self-motivated, proactive and reactive, ability to prioritize projects and adjust as needed
• Ability to understand and work within established budgets
• Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver
• Understands the production of photoshoots and maintains positive vendor relationships
• Exceptional design and layout skills
• Strong understanding of storytelling, the creative process, and brand development
• Strong communication skills with the ability to lead cross-functional teams and interface with senior and executive leadership both internally and externally
• Strong attention to detail
• Ability to motivate and inspire through effective presentation skills
• Embodies and encourages intelligent creativity
• Proactive and forward thinker while being strategic in a conceptual approach

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

Salary Range

$145,000.00 - $181,000.00 / year

About the salary range: We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.

Vacancy status: This posting represents an active vacancy for which we are currently hiring.

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [email protected].