Director - Brand Experience, BWW GO

The Director – Brand Experience, BWW GO is responsible for driving top-line sales growth for BWW GO through off-premise channels, which now represent 75%+ of total sales and serve as the primary engine of revenue growth. This role is fundamentally performance-driven, focused on supporting and optimizing the marketing calendar, driving analytical rigor, defining effective menu architecture, and leading digital performance across the off-premise guest journey.

This role sits at the intersection of commercial strategy, digital execution, and cross-functional partnership. Success in this role requires a leader who has demonstrated the ability to build strong, trusted relationships across teams, partner effectively to move work forward and influence outcomes.

BWW GO is in a dynamic growth phase. The ideal candidate is energized by working in a scaling environment, eager to make a meaningful impact, continuously learn, and help drive the business forward as it evolves.

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RESPONSIBILITIES

Commercial & Marketing Calendar Leadership

• Own and lead execution of the GO marketing calendar, ensuring initiatives are prioritized, sequenced, and optimized to drive sales, traffic, and digital performance.
• Translate enterprise and brand strategies into disciplined, results-oriented off-premise plans in close partnership with BWW's, Commercial, Digital, and Operations teams.
• Partner with Commercial and Revenue Management teams on pricing recommendations, promotional strategy, and value optimization for off-premise occasions.

Menu Architecture & Guest Experience

• Lead the definition and ongoing evolution of menu architecture for GO channels, ensuring offerings are optimized for digital platforms, guest relevance, and operational execution.
• Collaborate cross-functionally to align menu strategy with guest behavior, analytics, and operational realities.
• Evaluate item- and occasion-based performance using data and insights, making recommendations to improve mix, conversion, and average check.

Digital Performance & Analytics

• Provide strategic oversight of digital performance for the GO business, partnering closely with digital retail and consumer retail teams.
• Establish analytical rigor across GO marketing initiatives by monitoring KPIs, diagnosing trends, and identifying opportunities to strengthen performance.
• Use insights and data to guide decision-making, prioritize initiatives, and assess ROI across programs.

Cross-Functional Leadership & Influence

• Build strong, collaborative relationships across BWWs, Commercial, Digital, Operations, Revenue Management, and Franchise teams to drive alignment and execution.
• Influence decisions and outcomes through strong judgment, data-driven storytelling, and credibility, rather than direct authority.
• Lead cross-functional intake, prioritization, and Stage Gate execution to ensure initiatives move forward efficiently and deliver business results.
• Navigate ambiguity and competing priorities in a growth environment while maintaining accountability for off-premise performance.

Team Leadership & Development

• Lead and develop the GO Marketing team
• Set clear direction and expectations while creating an environment that encourages learning, ownership, and impact.
• Model a growth mindset and foster a collaborative, high-performance team culture aligned to business outcomes.

EDUCATION QUALIFICATIONS

• 8–12+ years of experience in commercial strategy, digital performance, menu strategy, or growth-focused brand or marketing roles; QSR or multi-unit retail experience strongly preferred.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Demonstrated success partnering cross-functionally and influencing outcomes without direct authority in complex, matrixed organizations.
• Experience driving revenue-impacting initiatives rather than purely brand or creative work.
• Strong analytical mindset with the ability to translate insights into action and influence senior stakeholders.
• Comfort operating in a growth-oriented, evolving business where learning, adaptability, and initiative are critical.
• Executive communication skills, sound judgment, and enterprise-level thinking.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.