Email Marketing Specialist

Kurv is a trusted payment processor headquartered in Cleveland, Ohio, with locations across the country. As a leading provider, Kurv offers merchant services, credit card processing, mobile and contactless payment solutions (including Tap-to-Pay and QR payments), and eCommerce payment gateways for SMBs, delivering robust solutions that simplify and expedite how businesses accept payments.

We’re looking for an Email Marketing Specialist to own our lifecycle communications end-to-end, automating email and SMS sequences that move leads, customers, and agents through their journey with us. You'll build and optimize sequences inside our CRM and email marketing platform, reporting directly to the Director of Communications, and partnering closely with the Digital Marketing Manager and cross-functional teams.

This is a hands-on, technical, execution-based role: you're in the CRM and email/SMS platform daily, testing, measuring, and optimizing campaigns across the organization.

What you'll do

Strategy development & implementation

• Work with the Director of Communications and cross-functional teams to develop and implement a comprehensive communications strategy that incorporates the entire lifecycle of a customer—from lead gen communications all the way through to existing customer and win-back campaigns.
• Help to develop a data-driven framework using criteria, triggers, and segmentations that allow for automated, customized communications based on a user’s stage in the marketing journey.
• Work with cross-functional teams to identify, develop, and implement nurture campaigns for the lead generation team and lifecycle marketing campaigns for existing customers.
• Establish a system and methodology for email marketing and communications reporting and optimization that satisfies both sales, marketing, and operations/support goals.
• Optimize email templates and automation series for technical usability and brand & voice consistency.

Lead generation & nurturing (partnering with the Digital Marketing Manager)

• Build email/SMS sequences triggered by lead status changes in the CRM (e.g., no response, not interested, interested)
• Build unique campaigns for new lead sources
• Monitor campaign health — deliverability, open rate, click-through rate, unsubscribe rate — and flag issues before they tank performance
• A/B test subject lines and iterate based on results
• Establish and optimize send cadences (how often and when touches go out) across the lead lifecycle
• Research competitor messaging to keep our nurture sequences sharp and differentiated
• Build and maintain CRM segments/dynamic lists based on lead source, deal stage, and engagement data so sequences trigger the right message to the right audience automatically
• Segment messaging by demographics, industry vertical, and behavioral signals (site activity, engagement history, product usage) to drive hyper-targeted sends instead of one-size-fits-all blasts

Lifecycle Marketing (partnering with the Director of Communications)

• Serve as a primary stakeholder in the setup of a new email marketing and communications platform for existing customers, including Merchants, ISO/Agent Partners, and ISV/Referral Partners.
• Work with cross-functional teams, including operations, customer support, risk & underwriting, and sales to define and implement criteria, triggers and segmentation across all stages of the lifecycle marketing journey. Including:
• Build onboarding/welcome sequences for new customers
• Build email sequences for upsell, cross-sell, and product news to existing customers
• Build renewal and win-back sequences for at-risk or lapsed customers
• Segment customer messaging by product usage/account tier so upsell and cross-sell sends are timely and relevant
• Build quarterly customer newsletters
• Monitor campaign health and A/B test messaging with the same rigor as lead nurture
• Segment messaging by demographics, industry, and account signals (product usage, risk signals, etc.) to drive targeted communications customers will want to engage with.

Internal communications (partnering with human resources)

• Build and send company-wide email announcements and internal newsletters
• Support internal culture, benefits, and policy communications with clear, on-brand formatting

Email operations & infrastructure

• Manage the domains we send email from — authentication (SPF, DKIM, DMARC), domain/IP reputation monitoring, and warming up new sending domains
• Monitor list health and hygiene (bounces, suppressions, engagement-based segmentation)
• Ensure email/SMS compliance (CAN-SPAM, TCPA, opt-in/opt-out handling)

What you'll need

• 4+ years in email marketing, marketing automation, or CRM-driven lifecycle campaigns
• Hands-on experience building triggered/automated sequences in a CRM or ESP and email marketing platform
• Zoho CRM, Zoho Campaigns, Customer.io, SendGrid, and/or Clay experience a strong plus
• Comfort with A/B testing methodology and drawing real conclusions from the results, not just running tests
• Strong editing/proofing skills and attention to detail — while you will not be responsible for copywriting or design, you have a keen eye for proofing, audience segment, and usability across lead nurture, customer retention, and agent/partner audiences
• Working knowledge of email deliverability fundamentals (sender reputation, authentication, spam triggers)
• Experience with AI tooling
• Experience with Monday.com or similar project management tools a plus
• B2B, fintech, or payments industry experience a plus, not required