Marketing Manager

Our client is seeking a hands-on DTC & Marketing Manager to lead their growing direct-to-consumer business. You'll be the main internal contact for their marketing agency and external partners, overseeing e-commerce, social media, digital marketing, product launches, promotions, analytics, and marketplace coordination.

The ideal candidate is both strategic and execution-oriented: comfortable managing agency partners, digging into performance data, and turning insights into business results. A big part of the role is helping build the company into a trusted American athletic apparel brand known for generations of expertise and dependable, purpose-built products.

What You'll Do

Brand & Marketing

• Execute brand and category strategy across Work, Winter, Golf, and emerging Sports categories
• Serve as day-to-day contact for the marketing agency; review and approve social content, campaigns, and photography
• Keep messaging consistent with brand positioning and find opportunities to grow awareness, engagement, and DTC sales

E-Commerce & Product Launches

• Oversee website merchandising, assortment, pricing, promotions, and inventory visibility
• Manage new and existing product pages (descriptions, imagery, sizing, SKUs, pricing)
• Coordinate digital execution of product launches from samples through go-live, including photography, content, and timelines

Promotions

• Coordinate promotional calendars with leadership and brief the agency at least one week ahead
• Keep promotions consistent across the website, Amazon, social, email, and other channels, and recommend adjustments based on results

Analytics & Recommendations

• Analyze monthly performance across web, social, advertising, and sales channels, going beyond reporting KPIs to identify what's working and what isn't
• Connect marketing data with e-commerce, Amazon, and inventory data for a full view of DTC performance
• Present findings and clear next steps to leadership

Amazon & TikTok Shop

• Monitor Amazon sales, inventory, and assortment; coordinate with the company's Amazon partner on priorities
• If approved, launch and manage TikTok Shop with the agency, keeping pricing and product info consistent with the website

Budget & Cross-Functional Coordination

• Review monthly marketing invoices for accuracy and forward them to leadership within two business days
• Work closely with leadership, operations, inventory, product, creative, IT, and outside partners to keep projects on schedule and flag issues early

Who You Are

• Experience in consumer marketing, e-commerce, brand management, or digital marketing, ideally in consumer products or retail
• Comfortable in a growing business that needs both strategic thinking and hands-on execution
• Experience managing agencies or external partners
• Familiarity with e-commerce platforms, DTC businesses, and Amazon marketplace management (preferred)
• Strong grasp of social media and digital marketing
• Skilled at turning marketing and sales data into actionable recommendations
• Experience with product launches and digital merchandising
• Strong project management, organization, and communication skills
• Confident presenting insights to leadership
• Proactive, detail-oriented, and able to work independently