Senior Ecommerce Marketing Manager

Employment: Full Time

Location: Hybrid (3 Days a Week in Concord, MA)

Team: Marketing

About Us

At FreshCut Paper, we’re on a mission to bring more beauty, joy, and sustainability into the world, one pop-up bouquet at a time. Our life-sized, mailable floral sculptures are designed to wow, made to last, and crafted with the planet in mind. With a carbon footprint 1/300th that of traditional flowers and nearly 5 million trees planted through our 1% for the Planet partnership, we’re proving that meaningful moments can also be mindful ones.

As a fast-growing, design-driven startup, we’re building a brand that sits at the intersection of art, emotion, and ecommerce. Our team thrives on creativity, collaboration, and a shared commitment to delivering unforgettable customer experiences. We’re scrappy, strategic, and always thinking about what’s next.

About the Role

We’re looking for an entrepreneurial and data-driven Senior eCommerce Manager to lead the direct-to-consumer experience and accelerate growth across FreshCutPaper.com. Reporting to the Head of Marketing, this role is responsible for website management, conversion rate optimization, owned-channel marketing (email, SMS, loyalty), and performance marketing in partnership with our agency team.

You’ll play a key role in improving conversion, enhancing the digital customer journey, and driving revenue through data-backed testing and smart design. If you’re passionate about blending analytics, creativity, and growth strategy in a fast-paced, mission-driven brand, we’d love to meet you.

Key Responsibilities

Own FreshCutPaper.com: Lead day-to-day operations of our Shopify site, including product setup, merchandising, onsite promotions, and content updates.
Compliance & Best Practices: Ensure digital platforms align with privacy regulations, security standards, and industry best practices.
Technology & Platform Oversight: Manage and collaborate with internal teams and external vendors to maintain and enhance website infrastructure, custom applications and third-party integrations.
Drive Digital Growth: Lead programs to optimize key performance metrics including CVR, AOV, UPT, and CAC:LTV, to meet revenue and profitability goals while delivering a seamless customer experience.
Analyze & Act: Monitor site and business performance daily, weekly, and monthly to identify trends, spot friction, and make real-time optimizations that drive results.
Conversion Rate Optimization: Use tools like GA4, Triple Whale, heatmaps, session recordings, and surveys to understand customer behavior, pinpoint drop-off points, and improve the conversion funnel.
Performance Marketing Oversight: Partner with external agencies to develop and manage paid media strategy, execution, and reporting across platforms.
Own Email, SMS & Lifecycle Marketing: Develop campaigns and automations via Klaviyo that drive acquisition, engagement, and retention.
Subscription & Loyalty Programs: Lead strategy and execution of subscription and loyalty initiatives to increase customer lifetime value.
eComm Testing & Experimentation: Build and manage FreshCut Paper’s test & learn program, developing hypotheses, executing A/B tests via platforms like Optimizely, analyzing results, and communicating insights through clear reporting and data visualizations.
Strategic Reporting: Create analytics frameworks that give the team visibility into digital performance and inform marketing, merchandising, and CX decisions.
Cross-Functional Collaboration: Work closely with the Head of Marketing and Head of Sales to shape and execute the promotional calendar and product launches.
Lead & Manage: Mentor an eCommerce Coordinator and guide agency partners to deliver on timelines, budgets, and performance goals.

Qualifications

7+ years of experience in eCommerce, ideally at a DTC brand or fast-paced consumer company
Proven track record of owning and optimizing eCommerce KPIs (conversion rate, AOV, UPT, CAC:LTV) to drive revenue growth
Deep expertise with Shopify, Klaviyo, GA4, Triple Whale, and eComm best practices
A data-first thinker who knows how to interpret insights and translate them into action
Entrepreneurial mindset with a bias for action, ownership, and continuous improvement in a fast-paced environment
Highly collaborative, with excellent project management and communication skills
Passionate about building great customer experiences and growing a mission-led brand

Why Join Us?

Hands-on exposure to a rapidly growing business
A fast-paced, creative, and collaborative environment
A role with room to grow and evolve as the company scales
Competitive benefits including Medical, Dental, Life Insurance, IRA with company match and more!

How to Apply

If this role sounds like a great fit, we’d love to hear from you! Please email your resume to jessica@freshcutpaper.com with the subject line: Sr. Manager of eCommerce Application – [Your Name].

In addition to your resume, please answer the following three questions in your email (short, thoughtful responses are great):

Revenue Ownership: Tell us about a time when you had direct ownership of revenue goals. How did you drive growth, and what results did you achieve?
Program Development: Share an example of a digital marketing or eCommerce program you developed and led. What was the strategy, and what impact did it have on the business?
Why FreshCut Paper: Why does our mission and brand resonate with you, and why do you want to join our team?

✨ Job alerts

✨ Job alerts

Senior Ecommerce Marketing Manager